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Thread: Search terms for your Local SEO Business

  1. #1
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    Search terms for your Local SEO Business

    A few days ago I showed my website to a friend who works as a sales director for a local hotel. I wanted his input on my pricing packages.

    He came back with some great ideas. But what got me thinking was the fact that he didn't know what "SEO" or "Search Engine Optimization" meant.

    Having been a golf instructor for years I would try to make things simple for my clients. So that meant cutting out industry jargon and using more common and simple terms.

    In the case of SEO, what about those out there searching for our service but they don't call it SEO when they search. What terms are they using instead?

    I've tried to ask a few people lately and have gotten some interesting answers. I was wondering if you have as well.

    I've created pages with titles like "Improve Google Ranking/Position" but haven't had any hits.

    Anyways, I was wondering if anyone else has some feedback or if this interests them at all. I'm going to start asking anyone in business what terms they would search and see what I come up with.
    President and SEO Manager at Meaningful Marketing.
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  2. #2
    jvaquino's Avatar
    jvaquino is offline Member
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    Re: Search terms for your Local SEO Business

    Hmmm maybe if dont know SEO I will probably searching for the following phrases:

    - increase traffic to my site
    - rank my site on google
    - get my website on top of google results

  3. #3
    Blake Denman's Avatar
    Blake Denman is offline Local Search Pro++
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    Re: Search terms for your Local SEO Business

    I would use the AdWords Keyword Planner to research search terms. I attached a screenshot of some of the results. The planner is pretty good at giving you information on what people are searching for: https://adwords.google.com/KeywordPlanner/

    Another great resource to use is Google Trends. If you're trying to create evergreen content, it's very useful.
    Google Trends
    Attached Thumbnails Attached Thumbnails Search terms for your Local SEO Business-screen-shot-2014-03-25-9.19.18-am.jpg  
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    Re: Search terms for your Local SEO Business

    Thanks jvaquino and Blake. Never thought about Keyword planner. Will look at that for my location and see what comes up.

    Cheers!
    President and SEO Manager at Meaningful Marketing.
    Circle me on Google +

  5. #5
    Linda Buquet's Avatar
    Linda Buquet is online now Community Leader - Google Local Specialist
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    Re: Search terms for your Local SEO Business

    Quote Originally Posted by JordanJCaron View Post
    A few days ago I showed my website to a friend who works as a sales director for a local hotel. I wanted his input on my pricing packages.

    He came back with some great ideas. But what got me thinking was the fact that he didn't know what "SEO" or "Search Engine Optimization" meant.

    I've tried to ask a few people lately and have gotten some interesting answers. I was wondering if you have as well.
    You guys HAVE to watch this video. Meant to share when I found it but didn't have time.

    What is SEO? Chicago responds

    Not sure it will help you, but helps you understand how misunderstood our industry is.

    Now granted they were interviewing consumers off the street. Hopefully more business owners know what SEO is.
    Blake Denman and jvaquino like this.
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  6. #6
    Blake Denman's Avatar
    Blake Denman is offline Local Search Pro++
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    Re: Search terms for your Local SEO Business

    Speaking of consumers not knowing what SEO is. I shared this gem a few weeks ago.

    1 - 10 Americans think HTML is an STD: LA Times
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    My Company: RicketyRoo Inc

  7. #7
    Linda Buquet's Avatar
    Linda Buquet is online now Community Leader - Google Local Specialist
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    Re: Search terms for your Local SEO Business

    Oh too funny Blake. I missed it when you shared before. That's a good one.

    I didn't watch the whole SEO video, I wonder if any consumers thought SEO was an STD?

    Wonder what they would guess PPC and ROI stand for?
    Blake Denman likes this.
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  8. #8
    Colan Nielsen's Avatar
    Colan Nielsen is offline Top Contributor - Local Search Pro
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    Re: Search terms for your Local SEO Business

    Quote Originally Posted by Linda Buquet View Post
    You guys HAVE to watch this video. Meant to share when I found it but didn't have time.

    What is SEO? Chicago responds

    Not sure it will help you, but helps you understand how misunderstood our industry is.

    Now granted they were interviewing consumers off the street. Hopefully more business owners know what SEO is.

    Got to love the girl who's last name is Seo
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  9. #9
    painperdu is offline Member
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    Re: Search terms for your Local SEO Business

    I cringe when I see family and friends on Facebook try to explain what hash-tags are for.

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