Results 1 to 4 of 4
Like Tree1Likes
  • 1 Post By James Watt

Thread: Inserting local keyword in H1

  1. #1
    Jerem is offline Member
    Member Since
    Apr 2017
    Paris, FR
    Thanked 0 Times

    Inserting local keyword in H1


    In most of my wordpress themes, the name of the pages is automatically set as H1 title.

    Is it not good if I only add the city name in the H2 titles ?

    Or what is really matter is put our main keyword + city in the H1 ?

    Thanks you

  2. #2
    Eric Rohrback's Avatar
    Eric Rohrback is offline Global Moderator
    Member Since
    Oct 2012
    Pittsburgh, PA
    Thanked 249 Times

    Re: Inserting local keyword in H1

    It really doesn't matter a whole lot. Do what fits, and what's natural for the page. The body content itself will hold more weight. Focus more on the content, the internal linking structure of your website, and conversion elements of the page.
    My rarely updated website (I should fix that) -
    Follow me on Twitter
    Want to talk? Book time with me here

  3. #3
    James Watt's Avatar
    James Watt is offline Top Contributor
    Member Since
    Oct 2013
    Portland, OR
    Thanked 296 Times

    Re: Inserting local keyword in H1

    To give a little statistical backing to Eric's answer, two studies from last year both show a pretty diminished correlation between H1/title tag optimization and actual rankings. There's still some people that'll swear that they've still seen good results by keyword optimizing title/h1 tags, but it does seem to matter less than it used to.

    For my two cents, conversion matters most. Make the page so it functions for the potential clients reading it, and only add city/keywords if it doesn't hurt the flow of the page. Bounce rate is part of Google's ranking algorithm too after all, no sense 'optimizing' the page if it hurts stick rate or conversion rate, since that can negatively impact your rankings too.

    To answer your real question though, what you name your page for organizational purposes might not be what you want your top h1 tag to be. Whenever I'm putting together a new site, I always separate wordpress page naming conventions from the headline just to keep things neat and tidy, without restricting my ability to write the headline that I think will work best.
    Tim Sweeney likes this.

  4. #4
    seobox is offline Member
    Member Since
    May 2017
    Thanked 0 Times

    Re: Inserting local keyword in H1

    If you use the wordpress, you can install some SEO plugins which you can customised your title. It makes different between the title for customer and googlebot.

Similar Threads

  1. keyword vs. Keyword + <city name> differences
    By HoosierBuff in forum Local SEO & Ranking
    Replies: 2
    Last Post: 02-01-2017, 05:16 AM
  2. Local Keyword Generator
    By DanLeibson in forum Local SEO Tools & Software
    Replies: 6
    Last Post: 08-15-2016, 06:34 AM
  3. Keyword + Location VS Keyword
    By Bishop in forum Local Search
    Replies: 12
    Last Post: 01-23-2014, 09:20 AM
  4. Keyword vs Keyword+Location - how are you running local search queries ?
    By sergiuliano in forum Local Search News (Archive - Closed)
    Replies: 7
    Last Post: 02-22-2013, 12:09 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts