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Thread: More citations, better rating than competitors yet the ranking...

  1. #11
    rammy94 is offline Member
    Member Since
    May 2017
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    Re: More citations, better rating than competitors yet the ranking...

    Thanks for the reply!

    I recently bought a GMB course and I'm pretty sure he'll be discussing this issue. So if I learn anything new I'll definitely let you know.

  2. #12
    Eric Rohrback's Avatar
    Eric Rohrback is offline Global Moderator
    Member Since
    Oct 2012
    Pittsburgh, PA
    Thanked 249 Times

    Re: More citations, better rating than competitors yet the ranking...

    Multi-location businesses typically want to point the GMB page to the specific location page. The only case where that doesn't typically happen is if they haven't built out those pages yet. At that point I would build the pages and then adjust the GMB pages.

    For a single location, I typically will only send to the homepage unless the location page is overwhelmingly strong. You want to have the strongest and more relevant page possible linked under GMB.

    If you link to one specific service page, then you could potentially pigeon-hole yourself into only searches for that service. If that's all you care about though, then maybe you could do well on that one segment.

    Depends on what your business goals are, and the overall strength of pages within your site
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