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Thread: Backlinks like local BBB and local area chambers of commerce worth paying for?

  1. #11
    giannid is offline Member
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    Re: Backlinks like local BBB and local area chambers of commerce worth paying for?

    I just figured it would be a follow or no follow link. Unfortunately, it's not a guaranteed link so it may not be worth the money as the chamber doesn't benefit me in any other way.

  2. #12
    Tim Colling's Avatar
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    Re: Backlinks like local BBB and local area chambers of commerce worth paying for?

    Quote Originally Posted by giannid View Post
    ...so it may not be worth the money as the chamber doesn't benefit me in any other way.
    ^that

  3. #13
    Travis Van Slooten's Avatar
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    Re: Backlinks like local BBB and local area chambers of commerce worth paying for?

    I'm just going to jump in here with my two cents...which is all it's probably worth

    When I go to the Chamber Directory, it appears the links are indeed indexed by Google.

    For starters, the main Contractors category page is indexed:
    site:chardonchamber.com/business_category/construction-contractors/

    And then if you pull up an individual business profile, those pages are indexed as well:
    site:chardonchamber.com/business/ayrshireinc/

    The links also seem to be do-follow.

    Bottom line, I'd say it's worth the $125 investment.

    Travis
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  4. #14
    Eric Rohrback's Avatar
    Eric Rohrback is offline Global Moderator
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    Re: Backlinks like local BBB and local area chambers of commerce worth paying for?

    If you're only looking at a local chamber of commerce membership as a link, then you might be missing most of the benefit. The benefit of chambers like that is to network, get brand visibility, and then yes get a link on their website. Think of the other benefits that a group like that could provide.

    Are there other members in related industries that you will have the chance to sit down with, where you otherwise wouldn't have the chance? Great! That could turn into some way to get exposure in front of their audience/customers.

    Thinking about legitimate local chambers (not just bbb.org or w/e), requires thinking multiple steps down the path.

    You're paying to gain networking access... not just for a link. The real opportunity is to open doors through connections, not a single link. If the networking doesn't interest you, then quickly valuate the traffic from that site using SEMrush/SpyFu/SimilarWeb, and decide.

    $125 x (x-years) = how much traffic will you need to convert (y) clients to break even

    There's a lot more to consider than simply, "will this link make my website rank better than it is?"
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    Re: Backlinks like local BBB and local area chambers of commerce worth paying for?

    The listing you will get can be indexed and the link is followed.

    For $125 I'd say it's worth it.

    You just need to make sure to get it indexed once you get your listing up and running.

    Also, see if you can negotiate a "New Member Spotlight" where they write a blog post about you and get a link in there as well.

    Finally, make sure you optimize your listing. It looks like they allow for a description. Use that to your advantage. Also see if you can slip a link in there as well.

    Also, as Eric said, the Chamber can also drive business your way. But even if it doesn't, $125 for just a backlink and citation from them is a good call.
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  6. #16
    giannid is offline Member
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    Re: Backlinks like local BBB and local area chambers of commerce worth paying for?

    So how do you make sure it get's indexed?

  7. #17
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    Re: Backlinks like local BBB and local area chambers of commerce worth paying for?

    Search site:listing url

    Search that in Google.

    So it will look something like:

    site:chamberwebsite.com/my-listing-url

    If Google pulls up the listing then it's indexed. If Google doesn't pull it up, the listing isn't indexed.

    I'd give it 2 months or so to see if Google indexes the listing on its own. I wouldn't be surprised if Google does. If Google could find the other listings, I'm sure they can find yours too.

    Just make that description unique. If the description is unique it has a better chance of making it into the index. Really what you want is Google to find the listing. Whether they put it in the index or not isn't really relevant. But if you find the listing in the index, you know Google knows about it. If the listing isn't in the index, it's up in the air whether Google knows about the listing or not.

    If after 2 months the listing isn't indexed come back to this thread and post the link and I'll get it indexed for you.
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  8. #18
    valesence is offline Member
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    Re: Backlinks like local BBB and local area chambers of commerce worth paying for?

    Google has more signals than just backlinks. A local chamber of commerce is considered credible. Even a structured citation from a chamber is worth $125 a year. It ties you with the community. Plus if you do go and network, it could give you some valuable relationships that could help you with local links.

  9. #19
    Blake Denman's Avatar
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    Re: Backlinks like local BBB and local area chambers of commerce worth paying for?

    Quote Originally Posted by Eric Rohrback View Post
    If you're only looking at a local chamber of commerce membership as a link, then you might be missing most of the benefit. The benefit of chambers like that is to network, get brand visibility, and then yes get a link on their website. Think of the other benefits that a group like that could provide.

    Are there other members in related industries that you will have the chance to sit down with, where you otherwise wouldn't have the chance? Great! That could turn into some way to get exposure in front of their audience/customers.

    Thinking about legitimate local chambers (not just bbb.org or w/e), requires thinking multiple steps down the path.

    You're paying to gain networking access... not just for a link. The real opportunity is to open doors through connections, not a single link. If the networking doesn't interest you, then quickly valuate the traffic from that site using SEMrush/SpyFu/SimilarWeb, and decide.

    $125 x (x-years) = how much traffic will you need to convert (y) clients to break even

    There's a lot more to consider than simply, "will this link make my website rank better than it is?"
    ^This. If you get a link, cool. When we are evaluating opportunities in a local market, we don't give a crap if it's a dofollow or nofollow, ESPECIALLY if it will send quality traffic.. At the end of the day it comes down to ROI. I would much rather have a nofollow link from a local site that consistently sends good traffic to my site than a dofollow link from a DA 40 site that sends nothing but the hope that Google will up my rankings.
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  10. #20
    giannid is offline Member
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    Re: Backlinks like local BBB and local area chambers of commerce worth paying for?

    I was a Chamber member for a year and received no leads from the charter membership. I always ask all my customers where they got my name from just so I can see what's working and what's not. So it's really just the link that is important in this case. It's not a very large chamber that services a relatively small geographic area which happens to be my home town.

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