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Thread: Backlinks like local BBB and local area chambers of commerce worth paying for?

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    giannid is offline Member
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    Backlinks like local BBB and local area chambers of commerce worth paying for?

    Obviously backlinks are important to get and are a contributing factor for local search. I've found getting them from non spammy links isn't easy. Haven't had a lot of luck getting them from local websites. Is it worth to pay for links from the BBB and local city chambers of commerce? I have a few that are up for renewal and am wondering if they're worth the money. I found out the BBB isn't actually a follow link and isn't cheap either. My local city area chamber of commerce charges me $125 annual fee but it's a small chamber. Not sure how much steam I get from the link to my website. I'm a construction contractor and haven't had much luck getting links from other non competing companies. I'm not sure any of them see the value in the links.

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    Re: Backlinks like local BBB and local area chambers of commerce worth paying for?

    One strategy I've found some success with, look over your list of vendors, tools, and services you use as part of running your business. Everything from invoicing and bookkeeping software, small manufacturers making important parts and tools, vendors you work with, and so on. If there are any that are good enough to warrant you writing a positive testimonial, write a few sentences, send it to them with a thank you, and include an offer for them to use it on their website if they like, as long as they attribute it properly to you and your business. They might not see the value in the links, but you shouldn't be pitching it to them as just a link anyway. A testimonial at least makes 'sense'.

    Phil wrote a great article that might give you some other ideas. Don't just ask for links though, get in the habit of asking yourself: what do they want? How could I pitch this that would fit their goals?' You might also consider getting an account at ahrefs for a little while to do dig into the backlink profiles of some of your more successful competition. Pro-tip: look into really successful companies in your industry in the biggest cities too. Chicago, LA, Houston, etc.

    I wouldn't consider BBB if the backlink is your only consideration. The Chamber is more debatable, it depends on too many other things for me to have an opinion.

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    Re: Backlinks like local BBB and local area chambers of commerce worth paying for?

    Quote Originally Posted by giannid View Post
    Obviously backlinks are important to get and are a contributing factor for local search. I've found getting them from non spammy links isn't easy. Haven't had a lot of luck getting them from local websites. Is it worth to pay for links from the BBB and local city chambers of commerce? I have a few that are up for renewal and am wondering if they're worth the money. I found out the BBB isn't actually a follow link and isn't cheap either. My local city area chamber of commerce charges me $125 annual fee but it's a small chamber. Not sure how much steam I get from the link to my website. I'm a construction contractor and haven't had much luck getting links from other non competing companies. I'm not sure any of them see the value in the links.
    If the link isn't a follow link then I wouldn't pursue it.

    To understand how valuable a website is that you're looking to get a backlink from, you need to know their authority and relevance.

    For authority, I just use Moz's Domain Authority metric. It's on a scale of 1-10. Any local website with 30+ is a good bet. Even 20+'s are good but in the 20-30 range you should check relevance...

    For relevance, you'll need a tool like Majestic or ahrefs. You need to see which websites are linking to the website you want a link from. They need to be quality websites and local websites are really what you're looking for. A website's link is only worth as much as the links they have incoming to them. So if you see a website with a good amount of DA and a good amount of local backlinks coming in, it's a winner.

    Hope that helps!
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    giannid is offline Member
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    Re: Backlinks like local BBB and local area chambers of commerce worth paying for?

    With that information I would think that my area local chamber of commerce is a good bet with a domain authority of 30. I'd say for $125 for a good local backlink it's worth it. Thanks for the help gentlemen.

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    Re: Backlinks like local BBB and local area chambers of commerce worth paying for?

    Quote Originally Posted by giannid View Post
    With that information I would think that my area local chamber of commerce is a good bet with a domain authority of 30. I'd say for $125 for a good local backlink it's worth it. Thanks for the help gentlemen.
    Wait a minute. Chamber links aren't automatic and not so simple.

    Some (perhaps most) chambers of commerce use third party services to run parts or all of their websites and especially the membership directory portion of their sites. That's not a bad thing per se for them. However, it may mean, depending upon which software or SAAS they use, that the links from the directory have no SEO value.

    How can that be? Simple.

    If they actually store their membership directory lists as static pages, then the links may be "persistent" and ones that can be detected by googlebot and other bots. Of course, those links are often marked as noFollow in which case you have to ponder whether or not that bothers you.

    However, some chamber sites that I have seen use membership directory systems that ONLY display membership information in response to user queries. In at least some of those cases, you won't automatically have a link that google can find and index because "there's no there there". In other words, not all such systems can result in bot-indexed links.

    Just be sure you know how your chamber's site works before you spend money on it, if all you care about it the link.

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    giannid is offline Member
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    Re: Backlinks like local BBB and local area chambers of commerce worth paying for?

    Any way to check to see if it's a follow link? Here's there web address
    Home | Chardon Area Chamber of Commerce

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    Re: Backlinks like local BBB and local area chambers of commerce worth paying for?

    Quote Originally Posted by giannid View Post
    Any way to check to see if it's a follow link? Here's there web address
    Home | Chardon Area Chamber of Commerce
    You can search for a chrome browser extension if you're using chrome, many of them will do that such as one called META SEO Inspector, also one called the Moz Bar, and many, many others

    If you know how to look at the source code, you can also just look for nofollow in it.

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    Re: Backlinks like local BBB and local area chambers of commerce worth paying for?

    I looked at the site you provided and found the following:

    1) the links from the member pages look like they are NOT nofollow; that's good

    however,

    2) it looks like it may be that the links are not persistent, at least that's what I suspect. I looked at three companies that are listed in the membership directory and I looked them all up in Majestic. In all three cases, I could not find links for them from the chamber in Majestic. That's not conclusive, because Majestic is not infallible, but it would make me hesitate...

    Your mileage may vary.

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    giannid is offline Member
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    Re: Backlinks like local BBB and local area chambers of commerce worth paying for?

    Well, that confuses me even more. LOL

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    Tim Colling's Avatar
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    Re: Backlinks like local BBB and local area chambers of commerce worth paying for?

    Quote Originally Posted by giannid View Post
    Well, that confuses me even more. LOL
    Which part do you find confusing?

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