Results 1 to 4 of 4
Like Tree1Likes
  • 1 Post By sergiuliano

Thread: Searching just the keyword vs searching keyword with city

  1. #1
    Brian's Avatar
    Brian is offline Local Search Pro
    Member Since
    Nov 2012
    Posts
    55
    Thanks
    20
    Thanked 3 Times

    Searching just the keyword vs searching keyword with city

    How do search results differ when someone searches just the keyword. For example a person located in Cincinnati searches Divorce attorney instead of searching divorce attorney Cincinnati? Are people more likely to search just Divorce Attorney?

  2. #2
    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    16,607
    Thanks
    2,781
    Thanked 4,999 Times

    Re: Searching just the keyword vs searching keyword with city

    Yes, according to my albeit limited research a TON more search with KW only as opposed to KW city or city KW. I have some results somewhere I can find and share.

    And thing is the search results are totally different that way. I have lots of clients that are #1 for City KW but if you search KW only, with location set to that city they may be D or F. However the results are flipped and mixed up and the guy that was F for City KW may be A for KW only. I've never been able to figure out what triggers the difference or the best mix to get someone ranking for both type of searches.

    OK here are some stats from 2011 I posted here:Important Google Places SEO Group Research re GEO Modifiers, Search Behavior and Rank Tracking

    Here are his September Adwords Express impression stats. So this is not how people ‘SAY’ they search (as in Myles’ study) but the actual stats showing how many searches where ACTUALLY DONE various ways.

    Keywords | Impressions
    dentist 2430
    city dentist 586
    dentist city 483
    dentists 376
    dentists city 119

    (Note: Above stats are from a small – medium sized East Coast city)

    So 4 times MORE searches were for KEYWORD(s) without city. This makes sense to me if you think about the ‘average’ consumer. We live in a search world and know about modifiers and everything. But I bet Betty Sue soccer Mom looking for a new dentist types just Dentist. Then possibly if she does not find what she’s looking for she’ll refine her search with City + keyword. But if you just type Dentist it WILL show you a pack of local results with a map.

    Keywords | Impressions
    plumber 3353
    plumbers 2496
    city plumbers 1320
    plumbers city 298

    (Note: Above stats are from a large East Coast city)

    Almost 3 times more searches for plumber(s) than city plumber(s).
    BrightLocal did a study, (below) and 58% SAID they searched with city. But that was a study of how consumers SAY they search. Whereas above is actual results of what WAS searched for.
    How Users Search For Local Businesses + 5 Tips To Optimize Local Listings

    But even if only about 50% search without city modifier, if you get your client ranking well for KW only that could mean double the clicks or calls. Could be significant.

    But ranking for KW only without geo modifier is never discussed. I think mainly because most of us in the biz focus on ranking for city KW and that's how clients often check their ranking too. I also think most of us don't understand how that algo works PLUS until recently most rank trackers could not track location based searches for KW only. For a long time Scout was the only one that could, but now I think Bright has that option as well.
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  3. Members who thanked Linda Buquet for this post:

    Brian (05-28-2013),Chase Billow (05-29-2013)

  4. #3
    Kristen is offline Local Search Pro+
    Member Since
    Oct 2012
    Posts
    183
    Thanks
    45
    Thanked 32 Times

    Re: Searching just the keyword vs searching keyword with city

    Quote Originally Posted by Linda Buquet View Post

    But ranking for KW only without geo modifier is never discussed. I think mainly because most of us in the biz focus on ranking for city KW and that's how clients often check their ranking too. I also think most of us don't understand how that algo works PLUS until recently most rank trackers could not track location based searches for KW only. For a long time Scout was the only one that could, but now I think Bright has that option as well.
    Yep, I can confirm BrightLocal does have that option in their rank tracker now as well (finally!)

  5. Members who thanked Kristen for this post:

    Linda Buquet (06-02-2013)

  6. #4
    sergiuliano's Avatar
    sergiuliano is offline Member
    Member Since
    Oct 2012
    Posts
    114
    Thanks
    21
    Thanked 35 Times

    Re: Searching just the keyword vs searching keyword with city

    Hi Brian,


    For better understanding how the users search you shall use Google Trends. Here is an example:

    Searching just the keyword vs searching keyword with city-2267567.jpg

    You can try the same for any other keyword. Please be sure you select the right location when generating the report.

    When tracking local ranking results, be sure you are not tracking only Places results but also Organic local results in order to have a clear view about how your site is ranking and about your competitors.

    Hope this helps
    Linda Buquet likes this.
    GeoRanker - Local SEO Analysis Platform. Got any question? #AskSergiuD - by Twitter

  7. Members who thanked sergiuliano for this post:

    djbaxter (06-03-2013)

Similar Threads

  1. Better to put City Before or After Keyword
    By Kristen in forum Local SEO & Ranking
    Replies: 28
    Last Post: 05-14-2014, 07:35 AM
  2. Keyword vs Keyword+Location - how are you running local search queries ?
    By sergiuliano in forum Local Search News (Archive - Closed)
    Replies: 7
    Last Post: 02-22-2013, 12:09 AM
  3. Keyword or City First in Local SEO
    By MiriamEllis in forum Local Search
    Replies: 8
    Last Post: 10-31-2012, 02:51 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •