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Thread: Best Local Search Tool

  1. #1
    HangTenSEO's Avatar
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    Best Local Search Tool

    I am aware of 5 Local Search tools and would like to know what your thoughts are on these and any others I might be missing.

    1. Obviously just using Google and seeing how results get displayed is very helpful.
    2. BrightLocal - Seems to dig pretty deep into citations and competitor's citations.
    3. Moz Local - Great for showing you what the main citation providers have on your business and what needs to be fixed.
    4. Yext - Haven't used their services thus far.
    5. WhiteSpark - Helpful for finding local citation listings.

    So far I have found both Moz Local and BrightLocal very helpful when first starting out. Once you have your citations built out for a location, Moz Local becomes less useful.
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    HangTenSEO's Avatar
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    Re: Best Local Search Tool

    I spoke with the folks at Yext today. Their service is quite a bit more expensive than Moz or Brightlocal, BUT... there are some really nice advantages to using them.

    1. They have a non branded (White Labeled) console, so you can share it with your clients to let them also manage certain listings.
    2. The changes you make to citations are updated very quickly via their API connections. With Moz and BrightLocal you might not see new changes in you listings for a while.
    3. They have a listing scan tool that you can use on your own website to attract customers.
    4. They have something called enhanced content which basically would allow you or your clients to add pertinent content to a listing. Examples might be sales that are happening that week.
    5. They are working on a review monitoring tool that would send you review alerts.
    6. They have a social post component to allow you to post to multiple social media.

    All in all, it sounds like a great service. My take is it is too expensive right now for a single location over moz or bright local, but if you have multiple locations, the price becomes much more affordable and the ability to manage multiple locations becomes a really big time saver.

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    James Watt's Avatar
    James Watt is offline Top Contributor
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    Re: Best Local Search Tool

    I know they use Yext at local SEO guide, from what I hear they're an especially great choice for larger, multi-location companies with data integrity issues.

    The biggest upside to Whitespark over Yext, is that Whitespark manually builds and corrects the citations for you, vs having them being done on an automatic feed. With whitespark you get the logins when they're done, and they're yours. With Yext on the other hand (or potentially other automated services like Moz) once you cancel your account they can revert, either through information further up the line propagating downwards, or from some other behind the curtains technical reason. In practice, with Moz at least I haven't seen anything revert, so I treat their per-year service as a one time boost to get new clients in order. No idea about Yext. For my own two cents, I like Moz for hitting the main 4, whitespark/brightlocal for getting the bulk of citation research/building taken care of, and whatever manual work turns out to be necessary for nitch/location specific sites. I've used Whitespark and Bright local's citation audit and competitive research tools, I don't have a strong preference between them.

    Brightlocal is great for tracking rankings over time, they have quite a few useful reports. I use their free 'see results from location x' tool as well when I need to check rankings from the client's city.

    As far as local tools go though, there's way more than just citation building. It's definitely important, don't get me wrong, but it's much less important than it used to be. Once you've taken care of the worst data integrity issues and gotten a few dozen of the most important citations, you're pretty much free to move on.

    Personally, Ahrefs is my favorite tool. I use it pretty much every day. Citations might be a commodity, but backlinking isn't... and even though Possum seems to have shaken up the relationship between organic and local ranking a bit (I saw at least one company start showing in the 3-pack in spite of a site with a home page that was being filtered from a penalty for example) I'm still convinced that organic ranking is a big make or break factor. That means solid on page, technical SEO, and backlink profile. Ahref's is my favorite tool for profile competition, though I tend to trust Majestic's citation/trust metrics more than Ahref/moz site explorer's.

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    Re: Best Local Search Tool

    Quote Originally Posted by HangTenSEO View Post
    I am aware of 5 Local Search tools and would like to know what your thoughts are on these and any others I might be missing.
    I would add in a couple tools that perform backlink analysis. ahrefs is my personal favourite.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
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    Re: Best Local Search Tool

    Have you found any tools that build some high ranking backlinks? Something similar to Moz Local, that looks at various high ranking sites that offer backlinks.

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    Re: Best Local Search Tool

    You can try Synup for managing your citations, reviews and more.

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    Re: Best Local Search Tool

    Quote Originally Posted by HangTenSEO View Post
    Have you found any tools that build some high ranking backlinks? Something similar to Moz Local, that looks at various high ranking sites that offer backlinks.
    In terms of whitehat linkbuilding, there aren't really any tools out there that will do the building for you. LB tools are used to guide and support the link building strategies.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
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    Re: Best Local Search Tool

    Quote Originally Posted by HangTenSEO View Post
    I spoke with the folks at Yext today. Their service is quite a bit more expensive than Moz or Brightlocal, BUT... there are some really nice advantages to using them.

    1. They have a non branded (White Labeled) console, so you can share it with your clients to let them also manage certain listings.
    2. The changes you make to citations are updated very quickly via their API connections. With Moz and BrightLocal you might not see new changes in you listings for a while.
    3. They have a listing scan tool that you can use on your own website to attract customers.
    4. They have something called enhanced content which basically would allow you or your clients to add pertinent content to a listing. Examples might be sales that are happening that week.
    5. They are working on a review monitoring tool that would send you review alerts.
    6. They have a social post component to allow you to post to multiple social media.

    All in all, it sounds like a great service. My take is it is too expensive right now for a single location over moz or bright local, but if you have multiple locations, the price becomes much more affordable and the ability to manage multiple locations becomes a really big time saver.
    Yext is a great tool it's just a little expensive for what it does and there's also the problem of reversion. You're basically locked into an agreement with them for life because if you cancel, there goes your listings. Two pretty big issues.

    Your ideal listing service should be inexpensive (either one time fee based or lower recurring), you should get to own your listings with usernames and passwords, and the listings should be permanent.

    The tools Yext provides (white label option plus white label scanning tool) are pretty awesome.

    Review monitoring is pretty standard. Being able to post to social accounts is okay.

    "Enhanced content" isn't really much a feature to be honest. No one really looks beyond Google, Bing, Yahoo, Yelp, Facebook and YP.com these days anyway so updating a sale across the network more than likely won't have an impact.

    That's pretty much your basic Yext run down.
    Tutelary Marketing, Owner
    Local Listing Ninja - Business Listing Service

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    Linda Buquet's Avatar
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    Re: Best Local Search Tool

    Quote Originally Posted by Aarthi View Post
    You can try Synup for managing your citations, reviews and more.
    Thanks Aarthi, I was just coming to mention Synup too. They are definitely worth checking out!
    Aarthi likes this.
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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  12. #10
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    Re: Best Local Search Tool

    Places Scout is another tool many of the pros here use and love.

    It doesn't do citation building or submission like Synup, Yext, Moz Local & Whitespark do, but it provides all kinds of other Local Search solutions including: Local Rank Tracking, Competitive Analysis, Lead Finder, Local NAP Audits & Reputation Management. Here's an overview I wrote about it with more details.

    Places Scount Review - The Swiss Army Knife for Local Search

    Here's a testimonial from Joshua Mackens in that thread:
    Quote Originally Posted by JoshuaMackens View Post
    As far as the rank tracker goes, it blows any other tool I've ever used out of the water.

    Been a customer for I believe over 3 years now. Worth every penny.
    And you can read what other pros think about it there too.
    Tim Sweeney likes this.
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

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