I struggle with this all the time... All of the spreadsheets and number-crunching only go so far.
I only have part of a process:
Nuke all outdated content (We're doing this event on January 2017)
Nuke content under XX words (some say 200, others higher)
Next, I look at Bounce rates (assuming...
Double checking my thinking: If Page A and Page B are both pages in the main nav menu (thus already internally linked), an additional text link to Page B from Page A would add no extra "juice" value - right?
What about the value of the text anchor text? Or the value of sending readers to a...
Do any of your target web visitors use the page at all? (They must have had them in mind when the page was originally written.)
I'd be worried about just yanking down the page. Can you slowly re-refocus the page to better serve your client's goals/ target audience? For example, change...
This is from Google:
Types of business summaries on Google Maps - Google My Business Help
Review snippets are algorithmically selected quotes from Google users that provide information on the keywords most mentioned by reviewers.
You can see the most common words and phrases associated...
Howdy. This has to do with schema URL placement and content.
I'm working with a restaurant with two locations in the same city; they share a website. I was hoping to get some feedback on our strategy.
We did a local biz (Restaurant) schema for each location, placed on their individual location...