Hi @jasonfox - we have a real estate company client with several agents.
First, we build agent micro-sites for each agent where they can feature their own listings, etc... sort of like them having their own branded world with with the agency.
Second, I've consulted with them on this issue...
A close / reliable contact of mine who works at the corporate level of an educational business just told me that Google told them they are starting to remove reviews from any GMB that's associated with the education space.
Anyone else heard or can confirm this?
@JoyHawkins @Wirenut -- I think keyword rankings are important to track and pay attention to. As I've mentioned, we've become big fans of Whitesparks keyword ranking / tracking tool and are considering moving to it in mass.
We leverage these types of tools for our own internal analysis to...
@Wirenut -- I choose to be encouraged by this because I do, in fact, believe it works this way.
And I also agree with the point you are alluding to... we build city pages for clients that want to rank in markets where they do not have verifiable offices.
The intent of a city page is to rank...
@Wirenut -- in layman's terms, YES... adding surrounding towns, cities, zip codes, etc... to the "Service Area" section on your GMB does help you rank better in those towns.
This is surely going to be refuted / debated... which is fine.
However, I'm 100% confident we have the empirical data...
thanks @Tim# -- I appreciate the positive perspective on it, and I do agree with you - debate can lead to deeper thinking / concepts and questioning of things, which is certainly a good especially in the obscure world of SEO.
@Tim Colling -- no, we simply use our productivity tool to measure calls... which pulls directly from GMB API
here's the 1 month view, which takes the last full month (September) vs. the previous month (August) and shows the % change and volume
the 66 service areas were pulled on September...
@djbaxter @keyserholiday @JoyHawkins @whitespark
I woke up this morning and re-read all of my comments... and it hit me like a brick how incredibly unprofessional I've been.
So I just wanted to apologize for my lack of professionalism, my immaturity, and my otherwise lack of leadership...
@djbaxter -- ok, let me ask you this... if your SEO work resulted in increasing a client's phone calls by 50% from Google search, would you agree or disagree that you likewise increased their rankings and presence in search?
@keyserholiday - I have an idea.... how about you call my client directly?
He gave me permission for anyone who wants to ask him about this "test" to feel free and call him directly... on his cell.
If you'd like to call him, I'll DM you his cell #.
Would that be sufficient?
We do not do any...
please see my reply above on keyword ranking data as a way to show / prove / value to a client... in my opinion, this also applies to trying to use keyword ranking data as a determining factor in deciding the outcome of this test.
from my experience, if a business isn't ranking for a high value / high impact keyword phrase, then they aren't getting phone calls.
By measuring productivity, rankings are implied and therefore irrelevant in determining the outcome.
Our client did not call me, and could care less, about their...
@djbaxter -- why are you so fixated on rankings? Our clients only ever call us when their phone calls drop off... our clients NEVER call us about their rankings -- and now that I think about it, anytime I've ever received a call from a client - which is hardly ever, I might add... has only ever...