Thanks so much for everyone's responses.
Definitely agree about conversions/leads. I do that every day with forms and call tracking.
The hard part is what do you do with local bricks and mortar stores?
Yes, for services you can still do the form/call lead gen, but what about the...
Just to preface the question, I've been doing SEO and various bits of digital marketing for almost as long as Google's been around.
However, recently decided to launch a new business where the focus is on local marketing, and so I see local SEO as a natural fit.
As it's a bit...
We helped a client with this exact issue.
Basically went through the exact steps as what Joy says here, the only exception is we got the phone call option. Which saved us 2 weeks of waiting on pins and needles :)