@Stefan Somborac I have a strong suspicion advertising has no direct benefits, but indirect benefits. If you advertise you're more likely to get reviews, which would indirectly lead to rank through the methods mentioned.
I'm pretty sure sites like Yelp & Trip Advisor use systems with exponentially weighted moving averages. Which in this case would mean review frequency over time.
I'm sure there are other factors for Yelp lists like keyword usage within reviews, reviews left by the site's "Yelp Elites", and...
This is an interesting question.
When you sign up you, technically you are considered a Google Ads account. You will be assigned a 10-digit customer ID number that will be separate from your other Google Ads customer ID.
I would almost use the GMB email to sign up. I think this would avoid...
Ha—We were just talking about this.
tl;dr—The study is inconclusive. Also, consider that Google may just value the mention on the citation site as opposed to the backlink itself.
Anyone here familiar with linking directly to a Google Maps CID from a citation as a Google Maps strategy?
Link to article here—Test Results - Using the GMB CID URL in Your Citations - Web 2.0 Ranker
I'm told this works. But I'm moreso interested in why, is this because the brand...