Recent content by Eric Rohrback

  1. Eric Rohrback

    Explosion of "Direct Traffic"

    I agree with @aggiejulie12 - look at the landing page and if you can tie that back to the FB post boost, then you've got your answer. Whenever traffic can't be attributed to a source/medium, then it defaults to "Direct/(none)" in GA. Unfortunately, "Direct" also includes a good amount of FB app...
  2. Eric Rohrback

    Search Ranking Reports?

    It's added value. It does take a little bit of time, but completely worth it in the long run since you get a better insight into the entire sales process, deals closed/lost, revenue generated from efforts, etc. The more to can speak to actual dollars generated for the business, the easier it...
  3. Eric Rohrback

    Search Ranking Reports?

    Usually their CRM. Hubspot has a free CRM to start with, but it's really whatever the client is comfortable using. As long as we stay on top of them about updating and keeping records accurate, then we get a fantastic feedback loop on our marketing efforts. When actual revenue / deal stage...
  4. Eric Rohrback

    Search Ranking Reports?

    We use SERPwoo for rank tracking, but that's primarily for internal research/testing. I rarely give ranking reports unless a client asks for one specifically (they googled something and saw different results). If a client sees the ranking report then it's usually to verify that we are still...
  5. Eric Rohrback

    Tool to Find Keyword Search Volumes for a Small Town?

    Yeah, ads would be the best way to get real data on demand. Do a little bit of keyword research for your primary targets, set up some quick campaigns and use exact match targeting, and either target the specific zip code(s) or the city. Another idea for a really really rough calculation is to...
  6. Eric Rohrback

    Tool to Find Keyword Search Volumes for a Small Town?

    I would try the closest town that registers and go with that. You could also look at national averages, and use population data to get approximates. Ultimately the search volume data from any tool you use will be inaccurate if you're trying to tie exact numbers to it. Use the search volume to...
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