You can rank based on name only. The top 3 here have no websites, reviews, or citations and they aren't even using the proper category. It's sad but this is why spam is so popular in the local results.
Right, but we saw this before this update as well. Spam almost always ranks well in the immediate area if it has a keyword-stuffed fake name. It generally doesn't have too far of a reach due to the lack of prominence though.
Agencies are allowed to have listings if they do in-person contact with their customers. This is true for Sterling Sky and *likely* most Local SEO agencies. SAAS-type businesses likely wouldn't meet this qualification as often.
@hajnasiewicz the agenda will definitely be posted as soon as possible - we have to actually get commitments from speakers first :)
This one will be a bit different than other LocalU Advance events because the entire day is strictly about Google My Business.