Some keyword research tools such as SEMRush do something similar to this but the best route to take would be to search keywords in your market and terms your competitors rank for and analyze SERPs that way.
Hello and welcome. One thing to note about schema is that Google shows it based on the query so if the algorithm doesn't think it is appropriate to show the stars then they may not be visible.
Extension links or site links behave much in the same manner and you are most likely to get them by...
I would be wary of this information as Google's semantic indexing knows the correct word people are looking for and very few users override the auto-correct feature.
Also I can't imagine you could "optimize" the rest of the page for a misspelled word without keyword stuffing or having content...
I agree with Nikki. Categories are important but they aren't the "end all be all" of telling Google about your services. Make sure your primary category is the most relevant for your business and then find any others that may be relevant. After that make sure your site explains your services in...
Giving clients gifts this time of year is a great way to show you have a relationship and they aren't just paying you money.
One idea we've been mulling is getting shirts/hats/cups for our clients with our logo. Sites like Custom Ink make it easy and affordable to create and send these.
Unless the businesses in scenario 1 have bad reviews then I'm not driving across town for much (especially with Denver traffic). Businesses can have great reviews and terrible service so weighing them only by their online presence can be misleading.
Unfortunately since Google caters to millions...
This is great info for SMBs and agencies that have budgetary constraints on their clients' campaigns. The barnacle strategy is extremely effective at getting leads and traffic for clients in competitive spaces and this article shows you how to do it really well. Thanks for sharing!
Thanks for sharing all of this information, Andrew! I particularly like how you highlighted the importance of generating links and content. Great content only goes so far without links and links to a site with poor content will hardly ever result in good rankings.
Brian nailed it. I think too often clients can get caught up in the minutiae and in a sense of service it's quite easy to jump right in with them. With nuances like the one Joy pointed out, you are better off using conversions and leads as KPIs and use GMB an analysis tool when things start to drop.
I don't think they contradict each other necessarily. There has been quite a bit of research on or including placement of keywords. Here are a few:
Moz Ranking High Volume Keyword
Neil Patel Tech Audit
Backlinko Actionable SEO Tips