To answer the OP, for most of my clients, I used the location in there. I work with multi-location companies so it's a great way to get that keyword in there just in case. Also, it makes it easier for the client to know which is which when giving it to someone i.e. company-city1, company-city2 etc.
Thanks for the article @BenFisher. I had claimed a name but yours (localseo) inspired me to change mine to certifiedseoexpert. :)
I did find one glitch. When I went to g.page/localseoexpert, it brought up a serp page but GMB said it was taken.