To answer the OP, for most of my clients, I used the location in there. I work with multi-location companies so it's a great way to get that keyword in there just in case. Also, it makes it easier for the client to know which is which when giving it to someone i.e. company-city1, company-city2 etc.
Thanks for the article @BenFisher. I had claimed a name but yours (localseo) inspired me to change mine to certifiedseoexpert. :)
I did find one glitch. When I went to g.page/localseoexpert, it brought up a serp page but GMB said it was taken.
Take a look at Local Citation Tracker | Find Local Citations on New and Existing Sites.
I used AdviceLocal in the past and wasn't happy with their service.
I use BrightLocal to submit to aggregators (also heavily reliant on their ranking reports and local search audits).
I am currently testing out dbaplatform for citation submissions in hopes that the combination of the two...
I'm looking at the software I use and trying to decide if I really need it all. Also considering adding a couple tools to my system.
Currently, I'm primarily using LongTailPro, Bright Local, GMB (directly) and Socially Inclined. For reporting I'm using Agency Analytics | Cyfe. I'm using other...