I've just updated my article on this that now includes code that deals with Google Ads based links. Hopefully it's more helpful than my ramblings here.
Edit: link added ~ djbaxter
I'll see if I can.
Google Ads by default will create trackable landing page URLs for Google Analytics. I believe in the early days they used the utm parameters, but now they use a special gclid parameter. Both methods enable Google Analytics to determine information like campaign name, source...
I did a quick test of an ad here and the link did some 302 redirects and ended up sending a glcid value to the page. So by default Google Ads does pass tracking info to Google Analytics.
I suspect utm parameters in the ads url might override that. I could not duplicate that specific ad to...
Do your pages contain canonical tags?
Here's Google's announcement of the shift to reporting via canonicals. It indicates the reporting is based on Google's own choice of what is the canonical.
GMB is its own...
If you also want to track GMB traffic in the GSC, you will probably find utm parameters (or any parameters) will not work. GSC now canonicalises the URLs in its reports, which means it is most likely that the utm parameter URLs will be canonicalised to the base URL.
It's still a long battle, but I think we know how to avoid the missing postcard issue.
I started getting each franchisee owner to create their own listings with the help of regional managers and some guides I wrote. This has a very good success rate on the postcards arriving. It's just...
They also started reporting on video structured data in the Google Search Console. However I'm not sure how much influence SD has on the presence of video and image snippets.
The snippet customisation is related to new laws coming in Europe. Using the snippet customisations or marking up in SD...
You could see if hashed URLs or other parameters are allowed. e.g. https://example.com/local-page#AppleMaps or https://example.com/local-page?from=AppleMaps
I've got away with quite a few edits while waiting for the postcard. Including changing the phone number. I did some very tentative tests at first. And I also sit waiting for that pending status to disappear.
They are Gardeners or Home Cleaners. Yes, the postcards should be sent to their private houses.
It's a franchise business, and all customers initially communicate via a central phone number or website.
This is why I keep getting sent in circles. These are Service Area Businesses (SABs). No entrance, no signs. Support want me to get the business owner to make a video of their non existent office!
I've had countless digital marketing people saying "Our tech department can sort it out, they do...