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Thread: How to Improve Organic Reach on Facebook

  1. #11
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    Re: How to Improve Organic Reach on Facebook

    Quote Originally Posted by JoyHawkins View Post
    I can't speak on behalf of that particular strategy but I saw one the other day that seemed like pure gold. It involved getting people to check-in to Facebook to use your wifi:

    Anissa says the Facebook Wi-Fi feature is really cool because whenever someone enters your business and connects to your WiFi, the feature displays your business’s Facebook page and prompts them to check into Facebook

    At that point, to connect to your WiFi, they can either enter a password or check in on Facebook. Anissa says nearly every one of their patients checks in.
    I'm confused. How do you log in to someone's WiFi from Facebook? Or do you mean they check into Facebook from the office using the office WiFi?

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    Digitaldar is offline Member
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    Re: How to Improve Organic Reach on Facebook

    One of the concerns I might have here is customers leaving a review for a business while using that business's wifi. Perhaps on FB it is not a concern but I thought it was a concern for Google?

    Otherwise I love the idea and will share with a client :-)

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    Re: How to Improve Organic Reach on Facebook

    @djbaxter - this is the feature: https://www.facebook.com/business/a/.../businessowner Basically to use the free wifi you have to check-in to the business Facebook page.

    @digitaldar - as far as I know Facebook doesn't have a review filter like Yelp or Google. Since this is a feature run by Facebook themselves, I don't think they would remove the reviews.

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    Re: How to Improve Organic Reach on Facebook

    Quote Originally Posted by JoyHawkins View Post
    @digitaldar - as far as I know Facebook doesn't have a review filter like Yelp or Google. Since this is a feature run by Facebook themselves, I don't think they would remove the reviews.
    Facebook has a feature that requires people to check in if logging into someone's wifi? I think I read that wrong. The logistics of that would be impressive. It would show a real concern to help local businesses (as well as themselves of course).

    Could you clarify, Joy?
    Tutelary Marketing, Owner
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    Re: How to Improve Organic Reach on Facebook

    Joshua,

    You can read more about it here: https://www.facebook.com/help/126760650808045

    I've visited businesses who have it before. Basically when you connect to their wifi, it sends you to a login page (kinda like you get at airports or Starbucks) and the person has to check-in to be able to utilize the free wifi.

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    djbaxter (04-27-2017),JoshuaMackens (04-27-2017)

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    Re: How to Improve Organic Reach on Facebook

    Quote Originally Posted by JoyHawkins View Post
    Joshua,

    You can read more about it here: https://www.facebook.com/help/126760650808045

    I've visited businesses who have it before. Basically when you connect to their wifi, it sends you to a login page (kinda like you get at airports or Starbucks) and the person has to check-in to be able to utilize the free wifi.
    Wow, had no idea they implemented this for businesses! That's pretty awesome.
    Tutelary Marketing, Owner
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    Re: How to Improve Organic Reach on Facebook

    Quote Originally Posted by JoyHawkins View Post
    I can't speak on behalf of that particular strategy but I saw one the other day that seemed like pure gold. It involved getting people to check-in to Facebook to use your wifi:

    Anissa says the Facebook Wi-Fi feature is really cool because whenever someone enters your business and connects to your WiFi, the feature displays your business’s Facebook page and prompts them to check into Facebook

    At that point, to connect to your WiFi, they can either enter a password or check in on Facebook. Anissa says nearly every one of their patients checks in.

    When people check in on Facebook, a post appears in their news feed, saying they’re at your business. Anissa says the check-in prompts their friends who are looking for a dentist to start asking questions and having conversations about her business. She says that conversation is like amped-up traditional word of mouth.

    Also, when people check in, they can enter text or leave a review for the business page. Anissa says her practice asks patients to use that space to write a review if they’ve had a great experience. She explains that the review helps her practice grow and connect with other people who are perhaps fearful or looking for a dentist. Her patients are happy to do it.

    Interesting, thanks!

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