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Thread: How to Improve Organic Reach on Facebook

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    How to Improve Organic Reach on Facebook

    5 Ways to Improve Your Facebook Page’s Organic Reach
    by Neil Patel
    December 21, 2015

    Over the past 5 years, the number of people viewing your Facebook posts has decreased significantly.

    In this recent article, Neil Patel talks about why this has occurred and what you can to to improve the organic reach of your posts going forward.

    Right now, the average page has an organic reach of about 6%.
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    the organic reach of one of your posts (calculated on a post-by-post basis) is determined by five main factors.

    Factor #1 – A user’s previous interactions with page: If a user likes, comments, or clicks on every link each time you post on your page, it’s safe to say that this user loves seeing your content....

    Factor #2 – A user’s previous interactions with post type: In addition to preferring content from certain pages, users might also prefer certain types of posts....

    Factor #3 – The interactions from other users who saw the post: When you post something new on your page, Facebook shows it to a small group of people (maybe 25-100). Then, if those users like the post (overall), it will give your post a higher score and show it to more of your audience....

    Factor #5 – When it was posted: Finally, this simple factor comes from the “time decay” component of the algorithm. When a post is brand new, it’s likely going to be the most interesting that it’s ever going to be. Over time, the score of a post goes down as it gets older.
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    Re: How to Improve Organic Reach on Facebook

    So does #5 imply that we should "share" clients' blog posts or pages multiple times over the course of a day or two?

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    Re: How to Improve Organic Reach on Facebook

    I don't think so. It's more about not posting in prime time since it will quickly get buried, much like on Twitter.



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    Re: How to Improve Organic Reach on Facebook

    Thanks David!

    And on a semi related note saw this yesterday and although I don't really use FB much seems like it might be a good option for local businesses?

    How to Use Facebook Local Awareness Ads to Target Customers : Social Media Examiner
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    Re: How to Improve Organic Reach on Facebook

    We have found that while their strategies don't always work at the consultant level, musicians (namely the ones still trying to "make-it") have some pretty great hacks for fighting back against Facebook's Edgerank. One DJ would simply wait for his post to get buried, then like it, unlike it five minutes later and he was able to keep all his most important content buoyed to the top of feeds. He explained how this created a snowball effect for him since he would get more fans with the trick and everytime he got more fans, him simply re-liking a status become much more powerful. Great share!
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    Re: How to Improve Organic Reach on Facebook

    Interesting strategy. I will try that.



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    Re: How to Improve Organic Reach on Facebook

    Great article.
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    Re: How to Improve Organic Reach on Facebook

    Quote Originally Posted by mborgelt View Post
    We have found that while their strategies don't always work at the consultant level, musicians (namely the ones still trying to "make-it") have some pretty great hacks for fighting back against Facebook's Edgerank. One DJ would simply wait for his post to get buried, then like it, unlike it five minutes later and he was able to keep all his most important content buoyed to the top of feeds. He explained how this created a snowball effect for him since he would get more fans with the trick and everytime he got more fans, him simply re-liking a status become much more powerful. Great share!
    What does everyone think about this now. Is this a safe and worthwhile tactic now?

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    Re: How to Improve Organic Reach on Facebook

    I can't speak on behalf of that particular strategy but I saw one the other day that seemed like pure gold. It involved getting people to check-in to Facebook to use your wifi:

    Anissa says the Facebook Wi-Fi feature is really cool because whenever someone enters your business and connects to your WiFi, the feature displays your business’s Facebook page and prompts them to check into Facebook

    At that point, to connect to your WiFi, they can either enter a password or check in on Facebook. Anissa says nearly every one of their patients checks in.

    When people check in on Facebook, a post appears in their news feed, saying they’re at your business. Anissa says the check-in prompts their friends who are looking for a dentist to start asking questions and having conversations about her business. She says that conversation is like amped-up traditional word of mouth.

    Also, when people check in, they can enter text or leave a review for the business page. Anissa says her practice asks patients to use that space to write a review if they’ve had a great experience. She explains that the review helps her practice grow and connect with other people who are perhaps fearful or looking for a dentist. Her patients are happy to do it.

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    Re: How to Improve Organic Reach on Facebook

    I think this is great! As FB moves its weight toward interaction I this is a great idea. Especially if that check-in gets comments and likes. Thanks, Joy!
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