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Thread: Pew: Facebook usage and engagement on the rise

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    Pew: Facebook usage and engagement on the rise

    Demographics of Social Media Users in 2016
    Shannon Greenwood, Andrew Perrin, and Maeve Duggan,Pew Research Center
    November 11, 2016

    ...a national survey of 1,520 adults conducted March 7-April 4, 2016, finds that Facebook continues to be America’s most popular social networking platform by a substantial margin: Nearly eight-in-ten online Americans 1 (79%) now use Facebook, more than double the share that uses Twitter (24%), Pinterest (31%), Instagram (32%) or LinkedIn (29%). On a total population basis (accounting for Americans who do not use the internet at all), that means that 68% of all U.S. adults are Facebook users, while 28% use Instagram, 26% use Pinterest, 25% use LinkedIn and 21% use Twitter.

    Thanks in part to the growing number of older adults who are joining the site, Facebook use appears to be on the rise: The share of online adults who report using Facebook has increased by 7 percentage points compared with a Pew Research Center survey conducted at a similar point in 2015...
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    1 Note: 86% of Americans currently use the internet

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