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Thread: Google Publishes Guidelines for Local Sites & Location Landing Pages

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    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
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    Google Publishes Guidelines for Local Sites & Location Landing Pages

    Google Developers has a great resource with guidelines and tips for making location pages that are discoverable and crawlable.

    They stress unique pages/URLs for each location and using schema. But then also say they can parse the info if all locations are properly marked up on a page.

    However keep in mind this is not talking about Places so it's not taking into account the potential merge aspect or ranking impact if she gets confused and can't match up the right Place page with the right location.

    Here is the Official Google Webmaster Central Blog post:
    Surfacing your business's contact and local info in Google


    Today, we are launching support for schema.org markup to help you specify your preferred phone numbers using structured data markup embedded on your website. Four types of phone numbers are currently supported:

    Customer service
    Technical support
    Billing support
    Bill payment
    Plus there is a lot more at that link above! Hat tip to David Deering's post below.

    I 1st discovered this via Mark Goho's post. I guess I should dig into developer help docs more often.

    Location pages for local businesses and organizations - Google Developers

    Guidelines for building websites for local businesses


    Like any content webmasters want to surface in Google search results, good location pages are easy to crawl by Googlebot and their content is easily indexed. Specifically:

    Have each location's or branch's information accessible on separate webpages
    Allow Googlebot to discover and crawl the location pages
    The location information should be presented in an easy-to-understand format
    Use schema.org structured data markup

    Each location's or branch's information should be readily available on a webpage. This means that each location needs to be accessible on a unique URL. Knowing the correct page for each location allows Google's algorithms to surface the page for the relevant queries.
    Head over to read the rest. There is quite a lot of information.

    Then on this page there is schema.org examples for location pages.

    So nice to see the Official Google Webmaster Blog focus on local!

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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    sergiuliano (09-18-2014)

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    Google Announces Recommendations for Location Pages

    Today on their Webmaster Central blog, Google announced their recommendations to help you build more user and search-friendly business location pages. They provide some suggestions on how you can specify preferred phone numbers such as customer service and tech support and how to specify the hours of operation as well. They also provided links to view some examples of how to do so.

    Google is beginning to display more and more specific business info in the SERPs, and by following these suggestions, which involve using structured data markup, it will help you help your clients become more visible in the SERPs and even see more targeted traffic.

    Official Google Webmaster Central Blog: Surfacing your business's contact and local info in Google

    ---------- Post Merged at 10:18 AM ---------- Previous Post was at 10:15 AM ----------

    Well shoot, Linda, it looks like we were typing at the same time and you were just faster than me. lol

    Here's Linda's post regarding the same announcement: http://localsearchforum.catalystemar...n-landing.html
    David @ Touch Point Digital | New Orleans Local SEO & Web Design
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    Linda Buquet's Avatar
    Linda Buquet is offline Community Leader - Google Local Specialist
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    Re: Google Publishes Guidelines for Local Sites & Location Landing Pages

    Thank so much David, I merged your post into mine.

    Don't worry I'd much rather have you guys post than not and assume I might, because I do sometimes miss stuff. So I figure a double post is better than none at all.
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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

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    Linda Buquet's Avatar
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    Re: Google Publishes Guidelines for Local Sites & Location Landing Pages

    Oh and actually I had not seen the blog post. That has some even better info and now I learned that's where Mark found the page I linked to.

    So David I'm adding your link to my original post too.
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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

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    David Deering (04-08-2014)

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    Re: Google Publishes Guidelines for Local Sites & Location Landing Pages

    Cool, thanks Linda. At least we know we're on the same page. :-)
    Linda Buquet likes this.
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