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    JoyHawkins's Avatar
    JoyHawkins is offline Top Contributor & Featured Author
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    What URL Structure to Use for Local SEO

    I wanted to start a discussion around URL structures for a website and see if anyone has any case studies to reference.

    1. What URL structure do you use for a city page? Do you include the keyword (domain.com/chicago-keyword) or just the city (domain.com/city)?

    2. If a business has tons of folders on their site, do you shorten the URLs? Ex: domain.com/locations/usa/tx/austin vs domain.com/austin-tx

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    PerzonSEO is offline Member
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    Re: What URL Structure to Use for Local SEO

    Hi Joy,

    Great questions.

    It all depends on the actual keywords you want to rank for.

    Lets say your website is: johnthedentist.com
    And you want to rank for "dentist Chicago"
    It would be enough to go with johnthedentist.com/chicago (since both dentist and chicago is mentioned in the url)

    So a rule of thumb, try only to mention 1 keyword once in the URL/slug.
    If you have a Branded domain, example: johntheexpert.com
    and the he wanted to rank for "dentist chicago"
    Then he would definitely need to use johntheexpert.com/dentist-chicago/

    So first, Identify the keywords that you want to rank for, via example semrush.com (keyword research tool).
    Then decide upon the most suitable URL Structure.
    Doing proper Keyword Research is like 90% of the SEO game. Itīs crucial to identify all the most searched for keywords within your niche. So that you can optimize your article/website for those keywords.

    To answer your second question. I usually want to keep my urls as short as possible. It looks better, cleaner and is more scannable.

    Hopefully all this makes sense

    - Max

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    PerzonSEO is offline Member
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    Re: What URL Structure to Use for Local SEO


  4. #4
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    Re: What URL Structure to Use for Local SEO

    Max,

    So when clients come to you and they already have a URL structure that's bulky and has lots of folders etc, do you update it?

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    PerzonSEO is offline Member
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    Re: What URL Structure to Use for Local SEO

    It depends.

    1.) If all the articles with bad URLīs donīt have any links going to them. Then Iīd consider changing all of them. Even if they did have links, you could always do a redirect.
    Use majestic.com for example, see if all those bad URLS have any significant links going to them. If they donīt, it wonīt really matter, SEO wise if you change them.

    If all the bad URLS goes to rather nonsignificant pages, then they could be ignored. And just do better slugs for new upcoming articles.

    2.) Iīd definitely change the bad URLīs for the most crucial pages. If the main page/article you need to rank has a bad URL, Iīd definitely consider changing at least that one.

    But again, it all depends from case to case. It might be hard to change all URLīs if the website is huge.

    So summary:
    - Make sure that the most significant pages(the ones you need to rank) have a good URL structure.
    - Change the others if it make sense.
    - The most important thing is that the keywords are in the URL, mentioned at least once.

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