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Thread: Things That Help and Hurt SEO

  1. #1
    djbaxter's Avatar
    djbaxter is offline Administrator
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    Jun 2012
    Ottawa, Canada
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    Things That Help and Hurt SEO

    27 Things That Help and Hurt SEO
    by Duane Forrester, Bing Webmaster Blog
    July 26, 2013

    What to pay attention to:

    • Title tags
    • Meta Descriptions
    • Clean URLs
    • Images and Alt descriptions (also called alt tags)
    • H1 tags
    • Rel=Canonical
    • Robots.txt
    • Sitemaps
    • Social sharing options
    • Unique content
    • Depth of content
    • Matching content type to visitor expectations (text, images, video, etc.)
    • Usability Page load times (to a certain point – faster is great, but not at the expense of usability and usefulness)
    • Crawlability (AKA discoverability, so can we actually get to all your content)
    • News – if you are actually a new site, submit for inclusion

    What to skip:

    • Meta Keywords (fill them in if you like, keep it short and relevant, but not a big ranking factor)
    • Duplicate URLs
    • Overly long URLs (no set number, but you’ve all seen these)
    • Cloaking (comes down to your intent, but risky business for sure)
    • Link buying
    • Selling links
    • Link and like farms
    • Three way links
    • Content duplication content
    • Auto following in social media

  2. Members who thanked djbaxter for this post:

    Colan Nielsen (07-27-2013),Linda Buquet (07-26-2013)

  3. #2
    Michael Usov is offline Local Search Pro
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    Jul 2013
    Brisbane, Australia
    Thanked 1 Time in 1 Post

    Re: Things That Help and Hurt SEO

    Great thread djbaxter,

    thanks for that. When you say depth of content, do you mean number of words or the way it was written or something esle?

    would also like to add

    broken links
    spelling errors
    html and css issues ( i like Unicorn for that )

    Wondering what you all think about other onsite things like

    -links to social sites and where do you place them follow/nofollow etc
    -people thoughts on outgoing links to authority sites and where to place them on the site

    also anything else people want to add to the list would be great!!

    All the best,

    Linda Buquet likes this.

  4. #3
    djbaxter's Avatar
    djbaxter is offline Administrator
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    Jun 2012
    Ottawa, Canada
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    Re: Things That Help and Hurt SEO

    These are guidelines from Bing so you might want to ask the question as a comment on the blog post: 27 Things That Help and Hurt SEO.

    But I would assume it means not just content about the given subject but content that makes some meaningful contribution to the topic.

    As one example, to me that would absolutely rule out article spinning: No matter how many words you change, it's still something that has been said over and over and over again. That is not meaningful content or content in depth to me.

  5. #4
    Laustin1878 is offline Local Search Pro++
    Member Since
    Sep 2012
    Thanked 51 Times

    Re: Things That Help and Hurt SEO

    I would wager a guess that depth of content is referring expressing a deep knowledge of the subject at hand. Several articles that circulate around the core subject as well as some meaty articles.

    I know Bing was notorious for paying a lot of attention to on-page optimization which is fairly evident in the list provided. They focused and weighted sites that had meta keywords, descriptions, etc.

    Linking out should only be used if you truly feel that the site you are linking to will benefit your readers (same should hold true for sites that link to you). Linking out is what can actually land your site in trouble if you link to a bad neighborhood whereas inbound links can't hurt you as much. Also, links out take visitors away from your site. I always stayed away from outbound links unless I saw a kick ass article or reference that my readers would benefit from.

    Linking to social sites should not be an issue. Depending on how much visibility you want for them, you could put icons at the top of the site, bottom of an article or in the footer. I always use the footer and seeing more common now, the tops of sites.

    Hope this helps a little.
    djbaxter likes this.

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