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Thread: Free Webinar: Enhanced Citations for Local Search Success

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    Linda Buquet's Avatar
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    Arrow Free Webinar: Enhanced Citations for Local Search Success



    Webinar: ‘Enhanced Citations for Local Search Greatness’

    VIDEO REPLAY & SLIDE DECK BELOW

    Citations are an essential part of any local search strategy. In the 2013 Local Search Ranking Factors, Citation factors fill 3 of the top 6 slots for the most influential ranking factors.

    But building, ‘cleaning’ & optimizing citations remains a confusing process for many SEOs. What should you tackle first, how important is cleaning up citations vs. building new citations etc…

    In this webinar we talk through the most important elements of an effective citation strategy and provide some advanced tips on how you can use citations to dominate search results for your clients.
    Speakers:



    Here is the video recording of the live event



    And here is the slide deck:


    About InsideLocal: Expert Webinar Series

    BrightLocal & the Local Search Forum have teamed up to deliver an exciting series of local search focused webinars. The ‘InsideLocal’ webinar series explores the most important, most topical & most exciting areas of local search marketing.

    Every 2 weeks we bring together some of the brightest minds in local search to share their insights, opinion and tips on a fresh topic. Over the course of the series we’ll cover latest changes in Google+ local, Google Places dashboard changes, changing search displays, shifting algorithms, maps, on-site optimization, citations tactics, review strategies & many more.


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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Re: Free Webinar: Enhanced Citations for Local Search Success

    Hey all, we added esteemed member and blogger extraordinaire: Nyagoslav Zhekov to the speaker line up for next weeks webinar. Just updated the image and description.

    Be there or be square. Register today!
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)
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    Re: Free Webinar: Enhanced Citations for Local Search Success

    Forgot to mention, if you want to get questions in, in advance for the speakers, there is a form to use at BrightLocal. It's at the bottom of this post:

    Enhanced Local Citation Building | Free Local Search Webinar | InsideLocal Webinars

    We've already had some GREAT questions come in! If you've been to previous webinars you may know we sometimes get like a 100+ Qs during the event and can't get to them all. So if you have pressing questions get them in now.

    Look forward to seeing everyone at the event.
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)
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    Re: Free Webinar: Enhanced Citations for Local Search Success

    Great job answering questions there Linda. It is a shame some of the stuff one of the speakers was teaching there which I didn't agree with specially since it confuses people who are new in this business.
    For premium white labeled outsourcing services visit our website The IM Factory
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    Re: Free Webinar: Enhanced Citations for Local Search Success

    Another awesome webinar, thanks Linda! I learn so much from them

    I didn't have time to download the chat box before the webinar was closed. Is there somewhere I can find this? So hard to keep up with the chat while listening to the webinar

    Thanks!
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    Re: Free Webinar: Enhanced Citations for Local Search Success

    Quote Originally Posted by The IM Factory View Post
    Great job answering questions there Linda. It is a shame some of the stuff one of the speakers was teaching there which I didn't agree with specially since it confuses people who are new in this business.
    Apologies to anyone who thought some of the tips were questionable or even pure black hat.

    Myles and I don't pre-screen the content and didn't know what would be shared. All opinions were those of the speakers and not necessarily endorsed by BrightLocal or the Local Search Forum.

    As I hope you all know, I'm very white hat, so I share some of the concerns that were voiced. I also help folks all day long AFTER they've crossed the line or dropped and they don't know why - so I tend to really stay on the white & best practice side of the line. I know 1st hand how hard it is to fix things after the line is crossed. And many times the line is crossed unknowingly by the business owner. They were not even trying to be spammy. Then others knowingly do spam and while it may work for awhile, it usually does not work long term. I realize there are shades of gray, and I feel everyone needs to decide where they personally draw their line in the sand.

    Overall though it was a great webinar with lots of important actionable advice and tips!

    ZILLIONS of questions. Sorry I could not keep up. I also don't focus on citations at all, so did have many answers at hand. AND was so busy answering Qs could not keep up with the preso, as questions were asked about some of the content.

    BUT here's the link to Slideshare. I know lots of folks missed some of Nyag's bitly links and wanted them - so they are inside.

    Slide deck here: Insidelocal - Enhanced Citation optimization for Local Search Great...

    And the video replay will be up in a few days. Will post it here too.

    Thanks to our speakers Nyagoslav, David and Myles.
    We appreciate you sharing your expertise!
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)
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    Re: Free Webinar: Enhanced Citations for Local Search Success

    Quote Originally Posted by rossicone View Post
    Another awesome webinar, thanks Linda! I learn so much from them

    I didn't have time to download the chat box before the webinar was closed. Is there somewhere I can find this? So hard to keep up with the chat while listening to the webinar

    Thanks!
    Thanks Rachel,

    Myles hung up so quick I didn't have time to get it either.

    Do you think Slideshare or re-watching the videos will answer your Qs?

    But I was the one mainly posting stuff in chat. Was there a link you wanted that I can repost here for you or any questions I can try to answer now that the heat is off and I can think?
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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)
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    Re: Free Webinar: Enhanced Citations for Local Search Success

    First of all, thank you for another great presentation!

    I also had mixed feelings regarding some of the David's methodologies/tools but felt his presentation was excellent none the less. There is no doubt his approach produces results. My concerns are with the longevity of the results.

    Perhaps the question we should we should be asking ourselves when formulating our own (or implementing the strategy devised by another) should be: Is the method designed to create an awareness via legitimate marketing and immersion across various channels or is it simply SPAM? Marketing and SPAM can intersect at some juncture, so it's best to err on the side of caution and quality.

    At this point, I wear all the hats in my company and I have often been drawn to tools which could "automate" various processes for me, however, I always end-up stopping short and doing things manually.

    I will enjoy viewing the perspectives of others who attended the webinar today.

    Dino

    p.s.
    Suppose I may as well enter the url to my FB business page in the trackback box ;-)
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    Re: Free Webinar: Enhanced Citations for Local Search Success

    Thanks Dino!

    Quote Originally Posted by seoWest View Post
    Suppose I may as well enter the url to my FB business page in the trackback box ;-)
    HaHa, that won't do anything. But LOL at the webinar humor!

    Quote Originally Posted by seoWest View Post
    At this point, I wear all the hats in my company and I have often been drawn to tools which could "automate" various processes for me, however, I always end-up stopping short and doing things manually.
    I think automation is fine in and of itself. For instance I use some automation tools here in the forum to help save my carpal, answer more Qs and help more folks. Automation is a tool. Like a hammer can be used to build a house or hurt someone. It's all in how you use it.

    But when it comes to SEO specifically, pretty much anything that's cheap, easy, fast, mass quantity should be scrutinized and thought twice about.

    As I wrote in one of my comments at the webinar. Google knows all and sees all. And she follows links. That's her job. And she's pretty good at spotting patterns!

    You would not even believe some stories I can't tell you about how that works, and how it can mess you up in ways you would not even suspect. But trust me when I say she's pretty good at spotting patterns and connecting the dots.
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    Re: Free Webinar: Enhanced Citations for Local Search Success

    Couldn't make the webinar, but I did look at the slide deck. I'm with IM Factory on this: those "automated" tactics are shaky at best.

    But, as always, Nyagoslav's advice is right on the money.
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