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Thread: Local SEO Ranking Game - Why Ranks High?

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    Re: Why Ranks High? Game #1

    Quote Originally Posted by Linda Buquet View Post
    Citations - very few (3 - 5 depending on how you count)
    I found at least 85 quotations. I scraped 100 results with their number - some of them doesn't work but most of them are actual citations.

    ScrapeBox - 85 URL's

  2. #12
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    Re: Local SEO Ranking Game - Why Ranks High?

    Hey Jacek. Wow, thanks for doing that extra work.

    But actually I think a citation usually is an exact match of name, address and phone exactly as it is on the Place page. I think you only searched by phone which I don't think counts as a full citation, because many of those are for other variations of the name or the Dr. name.

    Also they don't really count unless Google finds them. So for a quickie I just do a Google search like this: "Fremont Spine and Wellness" "3514 Fremont Avenue North" "(206) 634-1300" -fremontchiropractic.com (minus their site to cut out multiple matches that usually show up on several pages.) Only 3 matches. With their own site, only 9.

    But in checking without address there are 6,160 for "Fremont Spine and Wellness" "(206) 634-1300" -fremontchiropractic.com so I guess the format of address on their Place page was throwing it off.
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    Re: Local SEO Ranking Game - Why Ranks High?

    Linda - would there not be situations where you WOULD want to count citations that are not an exact match. We know that Google is fairly clever when it comes to being able to match a "Suite" with a "Ste" for example.

    So how do we know that some of the citations that aren't EXACT are contributing to the overall ranking as well?
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    Re: Local SEO Ranking Game - Why Ranks High?

    Oh ya, she will pick up lots that are just standard address variations and match them. That's why I took out the address and then just checked name and phone because there are different address variations that could be out there.

    However even tho we know to some degree she can match minor standard variations, we also know she does not ALWAYS get it right or she would not create dupes of the exact same listing and the only diff is Suite vs #. Right?
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    Re: Local SEO Ranking Game - Why Ranks High?

    Hi Linda, What fun! Please tell me who defined citation to be an exact match of the Google Place NAP and has it been scientifically proven or spoken by Google itself that that's what you need to be counted? Reason I ask is that I often see businesses cited on other sites where there might be an address or a suite or a phone number missing, but yet the citation is very much legitimate. If I were Google I'm not so sure I'd be so exacting. Take this listing for example: Long's Cabinet Shop Inc in Felton, 95018 There is no street or street number, yet you and I would know that that is the same cabinet shop listed here: Long's Cabinet Shop Inc, Felton CA 95018 and here Santa Cruz custom cabinets, Los Gatos custom cabinets, Saratoga, San Jose cabinet maker Monterey - Longs Cabinet Shop where we do see their address.

    So what does Google want? Isn't it just verification that you really are at that location and that your business does in fact exist? Multiple references (citations) of your business verify that pretty well with Google and with the human audience, and in the example given above, even if a street address is missing. So, why not count it as a citation? Is the fact that the address is missing make that business any less of one? Your thoughts?

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    Re: Local SEO Ranking Game - Why Ranks High?

    Hey Kathy, thanks for joining and posting. Good to see you over here.

    G does not tell us anything about ranking or citations or how they are counted so I don't think anyone knows for sure. All anyone can do is speculate.

    Expanding a little on what I said above, we know to some degree she can match minor standard variations and will HOPEFULLY count those as citations. HOWEVER we also know she does not ALWAYS get it right or she would not create dupes of the exact same listing where the only diff is Suite vs # or Ave vs Avenue. So that says to me, she can't always match things up right.

    Quote Originally Posted by katandmouse View Post
    So what does Google want? Isn't it just verification that you really are at that location and that your business does in fact exist? Multiple references (citations) of your business verify that pretty well with Google and with the human audience, and in the example given above, even if a street address is missing. So, why not count it as a citation? Is the fact that the address is missing make that business any less of one? Your thoughts?
    I don't think it's so much what Google wants, or Google being picky, as much it is the fact that the scraping algo is NOT a human with reasoning power. (Like you were reasoning above.) It's a very simple algo that's easily confused and OFTEN gets it wrong. That's why we have so many problems with dupes and merges.

    So my feeling, and I could be wrong, is the only way to ensure you get credit for citations is if they are an exact match. If they are a close match will they count too? Probably but she's easily confused so no guarantees. Of course there are no guarantees about anything with Google.
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    Re: Local SEO Ranking Game - Why Ranks High?

    Ok here's one:

    Key phrase: Santa Cruz Chiropractor
    Rank: A spot blended
    G+ Local link:
    Sawyer Chiropractic: Sawyer Scott DC - About - Google+
    Domain:
    docsawyer.com

    This site was created by a chiropractor marketing firm. It appears to have a lot of content, but it's duplicate, canned content shared by other chiropractors. I've seen this time and again with chiropractors and veterinarians. Search on "Spinal joints that arenít moving right can choke or irritate nearby nerves. Chiropractic adjustments add motion to these stuck joints, reducing nervous system disruption." to see for yourself.

    It has a total of 24 inbound links from 3 domains. Only two of those links come from domains other than itself. It has one Google+1, 0 Facebook Likes, and 5 Facebook shares. Domain authority is 11 and page authority is 24. He has 0 Google reviews and has not claimed his Google Plus page.

    Now compare that to Dr. Katie Griffin - Santa Cruz Chiropractor, Santa Cruz CA non-force chiropractic which has 127 inbound links, 9 domains linking to it, 8 Facebook shares, 3 Google+1, and 2 Facebook Likes. Domain Authority is 18 and page authority is 30. She has 3 Google reviews and an active Google Plus page.

    Now note that Santa Cruz Chiropractor, Santa Cruz CA | Dr. Steven Stewart is in position 3 in organic ahead of the rest of the Google Place pack. That site is also site with duplicate content placed there by the same chiro marketing firm. If you do a site: query on the site, Google only shows 8 pages. The exact same number as Doc Sawyer. Dr. Griffin pulls up 107. She is actively blogging and involved in social media.

    Dr. Griffin has 61 citations. Doc Sawyer has 22.

    So, what's up?

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    Re: Local SEO Ranking Game - Why Ranks High?

    Ah, interesting. I just found a 2nd Google Plus page for Dr. Sawyer here Sawyer Chiropractic Group - About - Google+ Same address, different phone numbers but the phone number on this one matches the website, the other that is linked to his site in the blended results, doesn't. I found it at the bottom of the position A Google Plus page where google says, "Similar places."

    Google doesn't appear to be linking it with the website, or is it?

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    Re: Local SEO Ranking Game - Why Ranks High?

    That's strange with 2 places. I typed "sawyer chiropractic santa cruz" in google.com/mapmaker and it shows "a" and "b" under the same address but with 2 different domains.

    They have 2 different phone numbers. I always thought you need to have correct number in contact page.

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    Re: Local SEO Ranking Game - Why Ranks High?

    Thanks for playing Jacek - good catch!

    Kathy - is Katie your client? I researched this a little last night.

    But I always think too that those template sites should not rank so well. BUT often they do. I think probably in part to economies of scale. They have SO many clients that they have an advantage in trying lots of strategies to see what works.

    Both the other sites are a little better optimized for Santa Cruz Chiropractor and have it at front of title tag and in H1. In fact they both that this title tag; title: Santa Cruz Chiropractor, Santa Cruz CA | Practice Name

    But interesting trick both have an extra H1. In the link title of the header. In fact the keywords are ALSO in bold. In header image. Hmmm...

    HTML Code:
    <div id="container"><div id='chiropractic-header'><div class='left'>
    		
    <h1><a href='/' title='Santa Cruz Chiropractor'>The <b>Santa Cruz Chiropractor</b> to see - <B>Chiropractor Santa Cruz</B></a></h1>
    </div>
    (Scroll to see all code)

    (Again the sites that both have the above code and both rank high are docsawyer.com and stewartchiropractic.net)

    Not saying that in and of itself gave them a boost, but it's interesting, no?
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