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Location-targeted mobile ad sales are†expected to rise†from $9.8 billion in 2015 to $29.5 billion by the end of 2019 — but with that rising demand comes greater expectations about ROI, attribution, and accuracy. The issue of geo-data†accuracy has always been a thorn within the great promise of location-based advertising to bridge online and offline, desktop … Continue reading Does Location-Based Advertising Have A Viewability Problem?

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