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  1. David Deering

    Schema property "mentions" and its usage for references

    Use mention with entities. For example, "this page" mentions "this person" or "this business". Use citation for any external sources used on the page, and you should at least include a link to the reference if possible if it's included in your markup. A simple contextual hyperlink would...
  2. David Deering

    Schema property "mentions" and its usage for references

    Right, you could structure your markup in that way, too. Like I said, there are several ways to say the same thing with schema, so your structure will work fine too. And the knowsAbout property has been a part of schema.org for a while, so I'm not sure why it still says pending. But...
  3. David Deering

    Schema property "mentions" and its usage for references

    Hi Martinus. Well, you're right about the "mentions" property--it can be used on any web page and it's not used enough. So in your case (if I understand your questions correctly), you could format your schema markup using the AboutPage as the top-level entity then: Within AboutPage, you...
  4. David Deering

    Business Multi Location Schema Markup Help

    Looks pretty good Nicholas, from what I could see after taking a quick peek. Although one thing I should mention is that "price range" is usually displayed as $, $$, $$$, and $$$$. This guide might help you to decide which value to use: The New York Times Restaurant Key: Ratings
  5. David Deering

    Business Multi Location Schema Markup Help

    Hi Callmenicholi. Well, since you have two locations, one really should to be the parent and the other should be the subOrganization. And when you mark them up, you do need to include all of the information about both locations including the name, address, etc. So in your case since there are...
  6. David Deering

    Should you Mark up Testimonials to get Gold Stars?

    Hi Joy. Looking forward to hearing your talk at LocalU, too, and meeting you and the rest of the Local SEO experts. But what Allstate is doing with GetFiveStars is perfect. Each location has its own unique reviews and they all are benefiting from rich snippets, too. So your advice was right...
  7. David Deering

    Should you Mark up Testimonials to get Gold Stars?

    Hey, did somebody say "schema"?? lol Sorry, I just noticed this conversation. Honestly, Google's stance on what's acceptable and what's not when it comes to reviews is sometimes pretty vague and it's constantly changing. But what Grace said is true. Now, there is this guideline that...
  8. David Deering

    Rich markup tester now rejecting productontology

    Re: rich markup tester now rejecting productontology Anytime, Margaret. And sometimes using the search function on schema.org helps save time, too, when you're trying to find out if a certain schema type exists.
  9. David Deering

    Rich markup tester now rejecting productontology

    Re: rich markup tester now rejecting productontology Yeah, that'll do it sometimes, Margaret. So you just need to be careful about the font that you use to create the markups with, as some will cause error messages when you test your markup. By the way, you don't really need to use the...
  10. David Deering

    Rich markup tester now rejecting productontology

    Re: rich markup tester now rejecting productontology Yeah, those Aussies are pretty lazy, aren't they? lol Just kidding! Just get back to us when you get a chance, Margaret. We'll check it out and see if we can help solve it.
  11. David Deering

    Rich markup tester now rejecting productontology

    Re: rich markup tester now rejecting productontology Hi Margaret. Can you please share the URL or code that you're having issues with so we can take a look?
  12. David Deering

    JSON-LD schema code for different location page on site

    Hi Ajay. Well, it's difficult to give you specific advice without seeing your website, but since you're using JSON-LD, it might be best to remove what you have in the site-wide header and instead add the scripts directly to the pages themselves. And yes, each page should have only one JSON-LD...
  13. David Deering

    JSON-LD schema code for different location page on site

    Hi Ajay. Well, in a best case scenario, you really should have unique structured data markup on every page, since every page of your website is likewise unique. And it's not a good idea to have two separate/independent sets of markups on the page. Ideally, you'd want to nest everything...
  14. David Deering

    Schema best practices - use sitewide or not?

    Sounds good, Rich. And anytime!
  15. David Deering

    Schema best practices - use sitewide or not?

    Yeah, typically you would add the markup directly to the content if you were using microdata. However, if you'd like to use JSON-LD, then you would add that to either the head or body and would not need to insert it around the actual content.
  16. David Deering

    Schema best practices - use sitewide or not?

    Hi Rich. Well, I'm not sure if I understand exactly what you're asking, but if the markup is going to be different for each page, then you'll need to add the markup manually to the page through the text editor.
  17. David Deering

    Schema best practices - use sitewide or not?

    Hi Rich and all. Well technically, there's nothing wrong with marking up the NAP on every page. But Google's guidelines state that the markups should basically represent the content on the page. So if the only markup you included on your site's various pages was of the NAP, we can't really...
  18. David Deering

    Speaking to Robots - 5 Local SEO Schemas Including Gmail Reviews?

    Anytime, Linda. And like I said, I'm 99% sure that the reviews obtained within a Gmail message can't be posted to a Google+ page, but I'll double-check and let you know if they can. But I did verify that with a Google engineer who helped develop schema actions and he said that it can't be done.
  19. David Deering

    Speaking to Robots - 5 Local SEO Schemas Including Gmail Reviews?

    Hi Linda. My apologies for not responding yesterday. I just responded on Google+, but in a nutshell, what I said is that I don't believe it's possible for someone to respond to that review request inside of his or her Gmail and the review and rating then gets posted to a business' Google+...
  20. David Deering

    Say What? Google Says Don't add Review Markup to your Customer Reviews?

    Yeah, I agree. And reviews can indeed be about companies. The markups just have to be structured and nested properly to help Google understand who or what is being reviewed.
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