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    Effect of name variation on page rank

    Via citation cleanup and build-out, I've got a dental client ranking in the 3-pack for some important keywords locally. Their website is one of those cookie-cutter, flat monthly rate sites with boiler plate content, but has decent (if awkward) local SEO metrics, mobile friendliness, and adequate...
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    Ranking for "in" vs "near" <location> vs "near me"

    Ranking for "in" vs "near" <location> vs "near me" Hi all. I've been reading the feed for awhile, but this is my first post. A dental client ranks in the 7 pack for "dentist near city, state<city, state="">" but gets knocked back to an organic listing on page 3 for "dentist in city...