I agree that spamming explicit longtail keywords is going to die down.
Google is getting better at predicting what we want to search for. For example, while people used to have to type in "restaurant in Chicago, IL" a few years ago, people in Chicago only have to type in "restaurant". As Google...
Results from two tests:
Original Name was "Company"
New name was "Company + Niche"
Result: Jumped from not in 7-pack to the the 7-pack when searching "Niche + Location"
Original Name was "Company Keyword"
New Name was "Company Keyword + Location"
Result: Dropped in both organic and out of...
FYI: Two weeks later, no change at all. All other things are equal (onsite, links, reviews) with the Name change and Citations being added. Still at G, either Google can detect the difference or it hasn't picked up the Name change yet. The good news is that I'm not being penalized.
It would have made more sense the other way around as you said, but it's really strange that when you search in Fairfax, A-C aren't even in Fairfax and have less citations, reviews and links.
My theory is that because FastSigns is a franchise and has hundreds of locations and G+profiles, that...
Since there aren't enough sign spinners, when someone searches with the term "sign spinner", what will come up will be national results, not local.
Your best bet is to target "Sign Spinner" + Location and create multiple location pages. It seems pretty easy to rank for that "sign spinner...
I'm sorry for the lack of info. Also just got back from a whole day at church :O
Searching from: Anywhere else
Search Term: "Fairfax Signage"
Result: Fastsigns does come up A and everyone in the pack is in Fairfax.
Searching from: Fairfax 22031
Search Term: "Signage"...
Here are the reasons I found:
1.) Exact match TITLE tag
2.) Highest PA (according to OSE) than any of the other Local Businesses
I'd say that if the client wants to rank mainly for that KW, then you need to change the title tag of the homepage to exact match for that specific KW. About the...
When searching for Signage in Fairfax, Fastsigns of Fairfax comes up 4th:
A-C are not even located in Fairfax, VA. They have less citations, less backlinks, less reviews, and less pictures, yet rank higher than Fastsigns. If you search "signs fairfax", Fastsigns does come up in A. But if you...
I'm currently running two experiments, on one, I've changed the name, on another, I've changed the name and am adding citations with the modified name. I hope this doesn't burn me in the end too bad. If I read Linda's comment before this, I wouldn't have done it, but I'm anxious to see if it...