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  1. Caroline S

    Google Ads Impressions Have Plummeted Suddenly And I Can't Find The Cause

    Thanks, Tony! I actually found the root of the problem. Somehow all of my best performing campaigns had been switched to exclude all demographics below the top 20% of household income... Not sure how that got switched and they wouldn't let me reinclude those demographics so I created all new...
  2. Caroline S

    Google Ads Impressions Have Plummeted Suddenly And I Can't Find The Cause

    Thanks @Your_Cedric! I did do a check before this and I know that Local Service Ads aren't currently available in my area in my service type (It's a Chimney Sweep business so very niche). If it was, do you know how that would affect regular search ads? I have had automated bids work in other...
  3. Caroline S

    Service Areas and Physical Address

    It really depends on what type of business you have and what address you are using for your business. Generally speaking, if you are a "brick and mortar" business and you have customers/clients coming to you on a regular basis, then the service area won't be as important. If you are a company...
  4. Caroline S

    Google Ads Impressions Have Plummeted Suddenly And I Can't Find The Cause

    Up until recently, I had a Google Ads account that had been doing really well: $1500/month with a few campaigns going, averaging about 15 conversions/month (no call tracking). We run these ads seasonally so from last October till this past March, we had our campaigns paused. When we picked back...
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