"Expensive" is a reference to cost.
There are several kinds of cost:
and probably others too...
When you're a startup, you may have more time available than money. But maybe not.
It depends. Like so many things in life.
So I will explain why, for me, the choice is WPEngine.
We host and manage all of our clients' websites on WPEngine, where we have a dedicated server. If a client isn't ok with that, then our agency is not a good fit for them.
Well, WPEngine is not the cheapest, not by far. But you know what...
Every once in a while, I accept one of their calls, just to see what they are using as high-pressure sales tactics. It's painful but informative.
I used to do custom database work for a timeshare marketing company back when I had a small custom software agency (back in the 1980s). I thought...
Yelp is very frustrating. There is a new indie movie out now about Yelp, called "The Billion Dollar Bully". It's a bit over the top, but it provides an accurate illustration of how aggravating they are for small businesses.
Here's at least part of what I was thinking of:
1) Noticing changes made by Google or others and "reverting" them back to pre-change settings
2) Noticing and alerting for new Questions and Answers
3) Noticing and alerting for new photos and videos posted by others
Another problem with that one (Plumber Westminster CO | Drain | Sewer | Water Heater) is that the sticky menu does not have the phone number in the upper-right-hand corner, like, as a specially-embellished menu choice-buttony-looking thing. That's just terrible. Don't make people hunt all over...