Yes, I very much like Linda's pricing. I think that everyone "ideally" wants monthly pricing because of the lure of "passive income" but it actually has some subtle disadvantages. I've also found that it's not financially viable to a lot of small businesses. They prefer a "one-off" package.
Yeah, this is really great advice. If you simply say that you "do SEO", it's really not a compelling sales pitch. In fact, the phrase has (unfortunately) received a bad name from all the cowboys that sell it each day. We can see from Moz (who have just rebranded) that even they are trying to get...
It may be incorrect (or perhaps not) but I just don't go for exact match anchor text anymore. It just seems to risky in light of the fear in the aftermath of the Penguin update. I figure that if you have good On-page and a good link profile, you will have secure rankings for your keywords, and...
I'd really like to open up this topic to ideas.
Essentially, I want to get ideas on sources/link building tactics aimed at the inner pages, often city landing pages.
We've recently been discussing ranking in other cities, and this is very much part of that (on the organic side)...
Thanks for that really in-depth analysis Linda! Really helpful on this topic.
Personally, I've always preffered to go down the "organic" route similar to the methods that Miriam outlines here:
SEO Igloo Blog ? The Nitty Gritty Of City Landing Pages For Local Businesses
and Phil here:
Have you checked in Google Webmaster Tools on the "traffic -- search queries" section, to see if he is ranking for any "cheap" themed keywords?
That can be useful to look at as (when looking with Analytics), we are often greeted with "not provided" :mad:.
Wow. Thanks for the share Linda. That Carousel feature looks to be very powerful and (like you said) would make images and review so much more important. Also, presumably the emphasis on ranking would then become being to the far left of the Carousel (aka, the top positions)!
Yes, that is along the right lines. Essentially, optimising an inner page and using that to rank in organic. See this thread where we had a really good discussion about this.
It was a real pain when they changed it, as a lot of us were in the routine of "marking as closed" and creating a new listing. It should have been this method all along. That would have been so much easier.
Here, i shared the technique to bring the review stars back to the local results using Schema markup.
I'm on the fence about whether my particular method is shady, as essentially, if you are pointing to a genuine testimonials page, with genuine reviews then you can rest easy.
What's certain is...
With regards to "data pipeline" and how long changes take to go through, see this post:
However, that will clearly be changing very soon with data pipeline improvements, but the info should be useful at the moment.
David Mihm has just posted about some refinements that have been made to the US version of GetListed.
Check out the post:
A New Version of GetListed.org | SEOmoz
I can't comment too much on this as it's "US Only" at the moment. As the post points out, work is being done on the...
Thanks for the share. I remember reading this when it was published.
I've always liked Phil's questionairre for local clients as it covers the core factors that you need to know.
However, there is definitely a place for Jon's Q&A. If it's a super big client and they are paying a lot of money...