Besides what's already been said, we also defer to what citation sources are already ranking for our client's keywords. Good old fashioned barnacle SEO can work really well if you invest in building up a profile and earning reviews to the listing.
Why not create dedicated pages for each? Massage, Yoga, and Meditation are topically different. Then, your title tags can be very keyword specific and you will likely have more room to add something unique about the business.
That presentation had to do with review sentiment and keywords used in reviews from third-party sites and GMB listings can influence ranking.
Dan Leibson and Andrew Shotland just published research backing this up too.
Mike did do a talk (or maybe a blog post) about posting on G+ to increase...
^This. If you get a link, cool. When we are evaluating opportunities in a local market, we don't give a crap if it's a dofollow or nofollow, ESPECIALLY if it will send quality traffic.. At the end of the day it comes down to ROI. I would much rather have a nofollow link from a local site that...
We attach our SoW to every agreement. Our agreement also has an exclusion list of what we are NOT providing.
If a client signs up for local SEO with us and then wants us to work on AdWords, then we'll amend the agreement and include new pricing and a new SoW.
Hoping to get some feedback about the correct way to structure a business name for a different kind of practitioner listing.
New client is a golf instructor at a local golf course. He has his own phone number, but he resides at this golf course to do instructions.
Would you just...