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  1. #1
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    Local SEO programs for $250

    I'm trying to compare services and find what is appropriate to offer for a $250 price point. Does anyone have any thoughts on what services you might offer while keeping within that price? I'm trying to layout what I could do, but I don't want to give away too much and I don't want to leave the client short on work... kind of an conundrum...

    Can anyone offer any advice?
    Last edited by Linda Buquet; 09-04-2013 at 08:56 AM. Reason: Moved from Internet Marketing to Consultant's Corner
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  2. #2
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    Re: Local SEO programs for $250

    Hmmm, surprised by the question.

    When I read the title I thought for sure it was going to be about how do you compete with these companies that quote such a low price. Not what can we do for that low of a price.

    All I can think of is a complete audit with report and recommendations.

    Or maybe a citation blast which we all know won't help much if their Place page is out of whack and site is not well optimized.
    Linda Buquet .:. Forum Founder, Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  3. #3
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    Re: Local SEO programs for $250

    Yeah, that's the thing. Basically trying to figure out how to come back with a smaller package when someone says "well company X has all these things for $250" and I just want some opinions on what would actually be reasonable to offer for that same price point. Clearly I don't want to get myself upside-down with doing more work than I would make, but I also don't want to give them almost nothing for that cost.
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  4. #4
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    Re: Local SEO programs for $250

    I think even site audit may be too generous at that price point. I've spoken to a number of different people/firms who offer site audits and the lowest I've seen was $350. The more trusted and knowledgeable folk don't touch audits for under $800 and that is on the absolute low side.

    What about adding their business or optimizing their listings (if already created) to the big 3 local pages, 2 or 3 quality citations or seed NAP sites, for more distribution and basic on-page evaluation of their home page or a few internal pages?

    You can document your work to validate the time spent on the project, will likely help them in areas they may not be familiar in and hopefully allow them to rank a little better locally.

    Building value in your service offerings is important IMO. Getting people to understand that at the end of the day it is still marketing, which reads, no guarantees is the most difficult part. At least you would be providing something that can have an impact while saving the client's pocket.

    *Edit* getting into a pissing match and price war usually starts to hurt after 2 or 3 rounds so be careful. I would focus more on building value then going back and forth. You typically get what you pay for, I don't see this as anything different.

  5. #5
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    Re: Local SEO programs for $250

    What about for $250/mo? I guess that kind of opens up the discussion a little more.
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  6. #6
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    Re: Local SEO programs for $250

    Did you mean $350? I think you can go on and on and the discussion would go back and forth.

    Finding the most beneficial practices with the time you are allotting to do this at said price point is where you need to be thinking. Doing your best to cater to as many clients as possible is great but not always that easy to do. In local, I feel the cheaper you are, the more clients you appeal to. At the same time, you are sacrificing something, usually time which winds up costing you, the service provider, money. The lower your hourly wage, the further you can stretch that $250. You do give yourself a better chance to show a positive ROI charging lower prices which ultimately makes the client happy.

    What is your hourly wage? (not looking for what you charge, just food for thought) How many hours of work are you willing to do within that $250? Is it recurring monthly or just one time? I believe I answered this as if it's a one time thing. Can you provide anything tangible? Can you show results at that price point? Are you giving yourself enough time to show results?

    Just a few questions that come to mind when trying to sort this kind of thing out. Not sure if this is any help or not...lol

  7. #7
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    Re: Local SEO programs for $250

    The question that comes to my mind is WHY would you even work for that price?
    Often that's the type of client that is not worth having.

    Here are a couple threads with tips that may help:

    Just Say No to Bad Local SEO Clients - Let them Walk!

    Local SEO Pricing Models

    And since this is discussing pricing for consultants, moving this to Consultant's Corner.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  8. #8
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    Re: Local SEO programs for $250

    While I agree with you overall Linda, someone has to cater to the little people right? Does this mean that the smaller companies with shallow pockets don't deserve to have their hat in the ring?

    I agree, everyone has a price. Everyone assigns value to their time and to their service. I for one, am for the little people. While I need to be able to cover my time spent on a project, I understand that not everyone can afford to pay for the best. With a low price tag, you are limiting your success. At the same time, you may have nothing to lose as a small business. This isn't a testament that I suck at what I do, I just know that I want to help a small business and understand that not everyone has money.

    This goes back to building value in your service offerings. If you can build enough value, you can charge certain prices. You have had much success and made a nice living I'm sure charging your prices. Sometimes that is a large nut for smaller businesses. If you can deliver some value, manage your time the right way, you can get away with charging $250.

    Lets hear it for the little people!!

  9. #9
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    Re: Local SEO programs for $250

    Quote Originally Posted by Laustin1878 View Post
    While I agree with you overall Linda, someone has to cater to the little people right?...

    I agree, everyone has a price. Everyone assigns value to their time and to their service. I for one, am for the little people. While I need to be able to cover my time spent on a project, I understand that not everyone can afford to pay for the best...

    If you can deliver some value, manage your time the right way, you can get away with charging $250.

    Lets hear it for the little people!!
    I was basing my reply on this comment "trying to figure out how to come back with a smaller package when someone says "well company X has all these things for $250"

    So was sterotyping the "price shopper", not just the really little guy that can't afford more.

    I'm all for the little guy...

    But I say... Leave them to the newbie consultants that don't yet know how to value their time and build value into their offering!

    Sorry but I just know too many consultants who are NOT making a living at this business even though they are highly skilled and know more than most.

    See this post for important insights:
    If You Aren't Making Money as a Local SEO Consultant You Aren't Alone

    But it depends on you and where you want to spend your time. If you have things automated and can churn out something like just citation building, you can maybe do enough volume to make it work.

    However f you know how to attract the right type of clients, the ones that can afford your expertise. And if you know how to package your offering and present it in a way that makes them say yes - then you can afford to pass on the lower end clients.

    My 2 cents...
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  10. #10
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    Re: Local SEO programs for $250

    Are you talking about small low competitive cities or towns? In some of our smaller cities or low competitive areas it is possible to offer small packages around that price point for maintenance. Includes a small amount of back links and a monthly report. For 5 keywords. Something like that..but for that small of a price not a package that moves them to the first page. If you must offer something at that price point.

    BUT if a client says, X company offers such and such prices I tell them to go to X company and then come back after they don't get the results.

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