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View Poll Results: Are one page sites just as effective as standard website builds?

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  1. #1
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    One Page Websites vs standard structure Website

    I am wanting to get some input on this from the local search community. I have my opinion but what do you guys think about one page sites vs's the standard site build? Does it affect local marketing tactics, have you seen the one page sites rank just as well. The reason i am asking is because a client wants to move to a one page site (examples below), however, I don't know how it is going to affect the local marketing practices and ranking practices. Please let me know if any of you have had any experience with one page sites and if there are limitations or not please let me know!


    ONE PAGE SITE EXAMPLES:

    Video Hosting for Business

    simplekey - Designed by ThemeVan

    TeoThemes | Theme: Scrn


    NASH - Responsive HTML5 One Page WordPress Theme Preview - ThemeForest


    Novo


    Sport & Fitness Theme for Gyms & Fitness clubs Preview - ThemeForest

  2. #2
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    Re: One Page Websites vs standard structure Website

    giving this a bump...i am also curious to see if any members here have any experience with one page sites.

    Google ranks webpages not entire sites right? But it doesn't like to rank landing pages, so do one page sites look like landing pages in google eyes?

    One page sites are becoming more popular, more great templates are coming out, and they are easy to setup and overall very friendly for the visitor.

    Your thoughts?

  3. #3
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    Re: One Page Websites vs standard structure Website

    My first thoughts are
    1) wistia, the one website listed is not a local business website.
    2) one page sites, I suspect, would require deep pockets and far more marketing than I think most local businesses have patience or budget for.

    I don't have any experience marketing local businesses with one page sites, so I can't say it doesn't work. It's just not a strategy I'd try. Haven't ever seen a local business use one successfully, but I'm always open to discussion...

  4. #4
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    Re: One Page Websites vs standard structure Website

    Quote Originally Posted by Big.Joe View Post
    Google ranks webpages not entire sites right? But it doesn't like to rank landing pages, so do one page sites look like landing pages in google eyes?
    Here are my thoughts though I don't have 1st hand experience and have never ever seen a one page local site that ranks. That's not to say they are not out there. But I look at sites and eval rankings ALL DAY LONG and I've never ever seen a one page local site.

    Part of the local algo is based on trust signals. Location trust especially. I think Google for local likely wants to see about us pages and contact us pages and privacy policy pages and site maps and content pages. In other words if those things are the norm for other local businesses you compete with, I think Google is going to expect you to have those things as well. And I think even though Google ranks webpages, the algo is looking at the theme of the site and relevance based on the rest of the site as well.

    I could go on and on but don't have time. Just feel strongly that a one page site is not a good idea for local for many many reasons.
    Is Our Content HELPFUL? Please pay the community back by sharing!

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  5. #5
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    Re: One Page Websites vs standard structure Website

    Slightly off-topic, but it's also a bad idea for organic SEO too.

  6. #6
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    Re: One Page Websites vs standard structure Website

    Actually David, that's totally on-topic since much of the local algo is based on organic ranking factors. Thanks for bringing it up!
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  7. #7
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    Re: One Page Websites vs standard structure Website

    It affects everything and is useless for being found in the search engines seeing how a back linking strategy is no longer worth while or recommended in any respect.

    Most importantly, the public perception (potential customers) will be negatively affected which will do the most damage out of anything.

  8. #8
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    Re: One Page Websites vs standard structure Website

    As Linda said "much of the local algo is based on organic ranking factors". I have a client, Digital Shock, that ranks first page for "game art outsourcing". The key is knowing how competitive the keyword you are trying to rank for is and what strategies you are going to use. In this case there are a ton of industry site that are very easy to get links from. But if your niche requires a lot of link bait content pages to get other people to link to you then you need a blog or static pages to post that content on.

    My suggestion is to develop your content first. Your SEO strategy second. Then find a design that works with your content and SEO strategy. If you start with design you may find you run into limitations on your content and strategy.

  9. #9
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    Re: One Page Websites vs standard structure Website

    Really good point Jamie - it's so easy to get caught up in the "looks" of a website and completely forget the substance(words) that actually is the thing that makes the difference between a pretty website and one that converts visitors into leads and/or customers.

  10. #10
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    Re: One Page Websites vs standard structure Website

    Hi,

    I saw your post on privacy policies. Is this a ranking factor for Google in your opinion? Are there more articles or other SEOs that you can link me to? Also, can the privacy policy be duplicate content as other pages online or do I need to rewrite it or can it simply be deindexed and Google just wants to see it present on the site for more trust?

    Thanks!

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