Local Marketing Summit banner  below header new
Thanks Thanks:  0
Likes Likes:  0
Page 1 of 2 12 LastLast
Results 1 to 10 of 18
  1. #1
    Member Since
    Jul 2012
    Location
    Minneapolis, MN
    Posts
    443
    Thanks (Received)
    0
    Likes (Received)
    0

    Do You Offer Blogging Services for Clients? If So, What Are Your Bounce Rates Like?

    One of the services I offer to clients is blogging. I have a professional writer that does an amazing job creating super high quality content for my clients' blogs. And while all this blogging has generated a ton of traffic for my clients, the bounce rates are through the roof - we're talking 90%!

    How the heck is that possible? If we write an indepth article on "how to install a ceiling fan" (as an example blog topic), complete with an embedded video, how could the bounce rates to such an article be so high?

    My understanding of bounce rates is that it means someone comes to your page and immediately leaves. If they are searching for "how to install a ceiling fan" and they see our article in the search results and click on it, why would they leave immediately?

    Seeing such high bounce rates across the majority of my clients' blogs makes me wonder what the value of blogging really is. It's great it increases traffic but what good is the traffic if they are bouncing so much?

    Travis
    TVS Internet Marketing: Helping Small Businesses Increase Their Visibility & Sales Online.

  2. GradeUs in thread
  3. #2
    Member Since
    Jul 2012
    Location
    Houston, TX
    Posts
    235
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Do You Offer Blogging Services for Clients? If So, What Are Your Bounce Rates Lik

    Travis - a bounce is recorded if they only visit one page and then leave. There is no time factor.

  4. #3
    Member Since
    Jul 2012
    Location
    Minneapolis, MN
    Posts
    443
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Do You Offer Blogging Services for Clients? If So, What Are Your Bounce Rates Lik

    Thanks for the clarification. So it's possible that the content we're producing is doing exactly what it's supposed to do - provide value, answers, etc. They get what they want and then they leave.

    It's still a little frustrating because that means they don't see anything else on the site worth checking out. This needs to be looked into I think.

    Travis
    TVS Internet Marketing: Helping Small Businesses Increase Their Visibility & Sales Online.

  5. #4
    Member Since
    Jul 2012
    Location
    Houston, TX
    Posts
    235
    Thanks (Received)
    0
    Likes (Received)
    0

    Lightbulb Re: Do You Offer Blogging Services for Clients? If So, What Are Your Bounce Rates Lik

    Why yes it does.

  6. #5
    Member Since
    Sep 2013
    Location
    Broomfield, CO
    Posts
    45
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Do You Offer Blogging Services for Clients? If So, What Are Your Bounce Rates Lik

    Keenan is spot on. Travis, can you give us a sample page or link to look at? What are folks advised to do before, during, and after viewing an article?

  7. #6
    Member Since
    Mar 2013
    Location
    Las Vegas
    Posts
    129
    Thanks (Received)
    7
    Likes (Received)
    5

    Re: Do You Offer Blogging Services for Clients? If So, What Are Your Bounce Rates Lik

    Google Analytics factors bounces as when a visitor lands on a page and leaves before clicking a second page, which is very common with blog posts.

    There are a few options to adjust this data. You can set up "events" that occur when a visitor has been on a site for "x" amount of time, say 1 minute. That event becomes an action and prevents a "bounce".

    There are a few plugins out there (for Wordpress users) that help integrate these "events" automatically, like this one: WordPress › Reduce Bounce Rate WordPress Plugins

    For thos of you who dislike Google Analytics, I just starting testing Clicky - Why Clicky's new bounce rate is the best in the biz | Clicky Blog which claims to have the best bounce rate analytics out there. There data is pretty awesome as of what I am seeing so far.

    Hope that helps!

  8. #7
    Member Since
    Jul 2012
    Location
    Minneapolis, MN
    Posts
    443
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Do You Offer Blogging Services for Clients? If So, What Are Your Bounce Rates Lik

    Nothing I have been thinking about putting up a "Related Posts" deal at the end of every post. Keep in mind, the blog is fully integrated in the site so in the side bar there are things like, "Get a free quote form," and links to other parts of the site we feel are important. Also, at the end of every post we slip in a short advertisement/author bio. Something like, "We've been in the roofing business for over 20 years. Call us today to have your roof looked at." Of course, we only put that if the blog post was actually about a roofing issue.

    I think I understand why the blog content has such a high bounce rate. We're getting traffic to these pages from all over the country. These are people who have no intent on hiring my client. They just came because they saw the content.

    I was talking to a SEO guy today who's been in the business for over 12 years and has an amazing track record. He HATES blogs and said they are a waste of time - for the reasons I mentioned. They rarely attract someone who is actually looking to hire the client. It's almost always broad, nation-wide traffic.

    I found his perspective on the subject very interesting. I had to sort of agree with him. After looking at the analytics for all my clients, they don't do much but generate traffic. At the end of the day, who cares about traffic. Clients want their phones ringing! It's making me rethink this whole, "you MUST blog" to be successful stuff that all the SEO gurus clamor about.

    Travis

    Quote Originally Posted by 21Development View Post
    Keenan is spot on. Travis, can you give us a sample page or link to look at? What are folks advised to do before, during, and after viewing an article?
    TVS Internet Marketing: Helping Small Businesses Increase Their Visibility & Sales Online.

  9. #8
    Member Since
    Oct 2012
    Location
    Pittsburgh, PA
    Posts
    925
    Thanks (Received)
    16
    Likes (Received)
    34

    Re: Do You Offer Blogging Services for Clients? If So, What Are Your Bounce Rates Lik

    Interesting point Travis. I think the blogs posts are doing more to lend credibility that your client knows what they're talking about, or knows what they're doing when the post generates traffic. Blog posts could be used to generate traffic and make your clients site rank better (with good content). I see the point about getting broad, nationwide traffic that could be looking for answers on "do it yourself" fixes rather than hiring him, but did you do any testing on how the site performed pre-blog posts compared to the current situation?

    I'm curious about the strategy the SEO guy is using since he said not to put time into blogs. My thought about blogs is that they don't necessarily lead directly to phone calls, its more of a way to get new, fresh, and relevant content to the site. It shows potential customers that your client knows that they're doing (even if they didn't write it, customers don't know that), they care about their business (they update the website), and have new content for Google to index. I've really never thought a blog post would necessarily lead directly to a phone call.
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
    Follow me on Twitter
    Want to talk? Book time with me here

  10. #9
    Member Since
    Jul 2012
    Location
    Minneapolis, MN
    Posts
    443
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Do You Offer Blogging Services for Clients? If So, What Are Your Bounce Rates Lik

    I agree with you 100%. This guy I was talking to said a blog doesn't hurt, but in his opinion they are a waste of time for the most part. He said at the end of the day all a client cares about is their phone ringing. He claims he does that without blogging. What does he do then? I have no idea. He wouldn't give me the details.

    I just find it interesting how all of us in this business go about doing what we do. Most of us are all about blogging but then this guy comes along and says blogging is a waste of time - and seems to have success to back up that statement.

    Travis

    Quote Originally Posted by EsR View Post
    My thought about blogs is that they don't necessarily lead directly to phone calls, its more of a way to get new, fresh, and relevant content to the site. It shows potential customers that your client knows that they're doing (even if they didn't write it, customers don't know that), they care about their business (they update the website), and have new content for Google to index. I've really never thought a blog post would necessarily lead directly to a phone call.
    TVS Internet Marketing: Helping Small Businesses Increase Their Visibility & Sales Online.

  11. #10
    Member Since
    Oct 2012
    Posts
    151
    Thanks (Received)
    1
    Likes (Received)
    3

    Re: Do You Offer Blogging Services for Clients? If So, What Are Your Bounce Rates Lik

    Travis, I've seen exactly what you are referring to as well. For the particular case this happened with, we had a ton of traffic, and they were getting calls, but the calls were low quality, general questions asking for services the client doesn't really provide. (We were doing the same type of high quality, informative articles (i.e. how to...etc.) as you mentioned.

    Since this strategy wasn't bringing in the type of leads our client wanted, we switched up emphasis from blog posts to creating a bunch of local landing pages for their main service and now they have more business than they know what to do with!

    In my experience, I've seen it work both ways. We have some clients who we blog for and others who we don't - and don't need to because they have all the right local pieces in the right place.

    Those clients who we are doing a blogging package for, we are publishing content focused on updates within the business, location or local updates within the industry - not general "how to xyz" like you would submit to an article directory back in the day.

    One of our clients is an IT company and we often focus content on updates within their business. We make sure to integrate keywords related to the subject and tie those in with the city or cities they want to rank in. As a result, they are positioned well for a variety of long tail keywords that may not get a ton of searches, but 6 months to a year from now, they'll have some great positioning for a wide variety of searches, eventually positioning them as an industry leader in their area.

    So in your example, your article could transition from how to install a ceiling fan to "The top 5 lighting trends in Detroit, Michigan"

    And then integrate related keywords like "electrician in Detroit", call your "Detroit electrician", etc. - assuming your client was an electrician.

    Hope this helps, it's what's been working well for all our clients.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Local Marketing Summit banner above footer new