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  1. #1
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    Ranking multi-location franchise with common corporate website

    I have a question for everyone. I have been searching and reading, but I need to ask because this is very important and time is a factor for me.

    Situation:
    • franchise business
    • multiple locations in multple states
    • one common website
    • common business name
    • unique addresses
    • uniquie phone numbers


    Given this situation, would it be best to use a separate webpage for each listing?

    Choice:
    1. Use xyzcompany.com for the website in listing and citations
    2. Use individualcity.xyzcompany.com


    Would the ideal choice be #2 and have the local address and phone on each #2 page?

    Thanks!

  2. #2
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    Re: Ranking multi-location franchise with common corporate website

    Quote Originally Posted by Cleaner44 View Post
    Given this situation, would it be best to use a separate webpage for each listing?

    Choice:
    1. Use xyzcompany.com for the website in listing and citations
    2. Use individualcity.xyzcompany.com


    Would the ideal choice be #2 and have the local address and phone on each #2 page?
    Yes would use individualcity.xyzcompany.com OR xyzcompany.com/individualcity.html

    Check Roto-Rooter in various cities. Their listings usually rank pretty high.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  3. #3
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    Re: Ranking multi-location franchise with common corporate website

    Hi @Cleaner44

    For each different URL, Linda has suggested before, you shall use an individual Local SEO strategy in order to reach high Local Rankings.

    The OnSite an be similar but for good results the OffSite shall be customized for each different location.
    GeoRanker - Local SEO Analysis Platform. Got any question? #AskSergiuD - by Twitter

  4. #4
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    Cool Re: Ranking multi-location franchise with common corporate website

    Cleaner,

    I would not recommend either. For multi-location businesses the best route is a subdomain level.

    This below is a good start however, i have seen this lead to duplicate content issues in the past.
    #2 individualcity.xyzcompany.com

    I specialize in mulitlocation local search. Send me a quick note if you have any other questions.

    All the best
    Michael Fritzsche - Local Search Champion
    Linkedin - www.simpartners.com

  5. #5
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    Re: Ranking multi-location franchise with common corporate website

    Quote Originally Posted by Michael Fritzsche View Post
    Cleaner,

    I would not recommend either. For multi-location businesses the best route is a subdomain level.

    This below is a good start however, i have seen this lead to duplicate content issues in the past.
    #2 individualcity.xyzcompany.com

    I specialize in mulitlocation local search. Send me a quick note if you have any other questions.

    All the best
    I appreciate your feedback. Are you suggestting the ideal is:
    xzycompany.com/individualcity

    If not, what format do you recommend?

  6. #6
    Member Since
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    Re: Ranking multi-location franchise with common corporate website

    With multi location, what do you do for the homepage, say Title Tags? Optimize for their most important location?

    I'm assuming linking out to each location from the homepage isn't a problem, or should you keep that off the homepage?

  7. #7
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    Re: Ranking multi-location franchise with common corporate website

    Depending on how many pages you have off the location page, you could run into duplicate content issues.

    What i would recommend is:

    local.xyzcompany.com/city-state

    Let me know if you have anymore Q's
    Michael Fritzsche - Local Search Champion
    Linkedin - www.simpartners.com

  8. #8
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    Re: Ranking multi-location franchise with common corporate website

    Run into duplicate content issues how if I have unique content on each city page?

  9. #9
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    Re: Ranking multi-location franchise with common corporate website

    Lets say you have 50, 500, or even 5000 locations, are you going to write individual unique content for each location...most people don't go that far. If all the content is unique it should not be a problem. It really depends on what scale your trying to achieve.
    Michael Fritzsche - Local Search Champion
    Linkedin - www.simpartners.com

  10. #10
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    Re: Ranking multi-location franchise with common corporate website

    Got it. Ya, mine are under 10 locations, so that's why it wouldn't be an issue to have unique content.

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