Small businesses now have a reason to pay attention to their Google Places & Google+ Local listings not just for web search but to make sure people can call them directly from their phone.

Greg Sterling describes Google's latest Android update to "KitKat."

Google Builds Social Caller ID, Local Search into Android ‘KitKat’ Dialer

Coverage from Marketing Land,

Google+ Invades The Android 4.4 "KitKat" Phone App: What It Means For Businesses & People

And Search Engine Land's take,

Google Places Listings Get Integrated Into Android