GradeUs banner  below header new
Thanks Thanks:  0
Likes Likes:  0
Results 1 to 5 of 5
  1. #1
    Member Since
    Jun 2012
    Location
    Ottawa, Canada
    Posts
    3,323
    Thanks (Received)
    130
    Likes (Received)
    101

  2. Local Marketing Summit banner in thread
  3. #2
    Member Since
    Mar 2013
    Location
    Las Vegas
    Posts
    129
    Thanks (Received)
    7
    Likes (Received)
    5

    Re: Should you use Meta Description tags?

    Interesting. When Matt clearly says to do or not to do something, it is usually a "sign".

    Here, he clearly says, and repeats, Do Not Use Duplicate Meta Descriptions.

  4. #3
    Ruslan Krastev Guest

    Re: Should you use Meta Description tags?

    Meta Descriptions are really important. They have a direct effect on click-through-rates and call-to-action. Consider a plumbing company's main page meta descriptions - you would like to have your phone number there because your customers might be in a position where they don't have the time to browse your website and need help ASAP (imagine your bathroom pipes just burst and you are panicking). In that case they might even not go to your website and call you right away.

  5. #4
    Member Since
    Jun 2012
    Location
    Ottawa, Canada
    Posts
    3,323
    Thanks (Received)
    130
    Likes (Received)
    101

    Re: Should you use Meta Description tags?

    [QUOTE=Ruslan Krastev;29491]Meta Descriptions are really important. They have a direct effect on click-through-rates and call-to-action.[QUOTE]

    Only if they are used by Google or Bing as descriptions in search results, which is not always the case. They are not used in ranking.

    And this thread is not about meta description tags per se, but rather about duplicate tags vs. no tags.

  6. #5
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    15,622
    Thanks (Received)
    152
    Likes (Received)
    163

    Re: Should you use Meta Description tags?

    Quote Originally Posted by Ruslan Krastev View Post
    Meta Descriptions are really important. They have a direct effect on click-through-rates and call-to-action. Consider a plumbing company's main page meta descriptions - you would like to have your phone number there because your customers might be in a position where they don't have the time to browse your website and need help ASAP (imagine your bathroom pipes just burst and you are panicking). In that case they might even not go to your website and call you right away.
    Yes I agree with you they are important in organic.

    But I also agree with David.

    Most local businesses like plumbers want to be in the 7 pack and Google no longer shows descriptions at all there.

    But I do think having the content and keywords in the description be consistent with the content, title tag and everything on that page helps increase relevance.

    And to David's point, yes the description of every page should be unique.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

Similar Threads

  1. Dublin Core Meta Data for Local SEO?
    By shondarogers in forum Local Search
    Replies: 9
    Last Post: 02-05-2014, 03:15 PM
  2. Keyword Rich / Service Description Div Tags?
    By Matt Justice in forum Organic SEO
    Replies: 4
    Last Post: 04-28-2013, 06:13 AM
  3. Call tracking and Schema- possible to place in meta data?
    By Chris Ratchford in forum Google Local
    Replies: 0
    Last Post: 03-10-2013, 10:28 AM
  4. Clickable phone number in meta description
    By WineCountryCarpetCleaning in forum Mobile & Social
    Replies: 3
    Last Post: 02-26-2013, 04:00 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Local Marketing Summit banner above footer new