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  1. #1
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    Differentiating Blended Local Results and Pack Results

    Since the Venice update and even before that Google has obviously been doing A LOT with local results and how they display the local pack versus the blended local results. What is the clear identifier now in regards to what is a true local pack result and what a blended result? I see a lot of different stuff in the wild depending on the query, search space, etc. Is there a single unique identifier to differentiate between the two? If so I'd LOVE a comparison screenshot if you have one.

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    Re: Differentiating Blended Local Results and Pack Results

    I've been wondering the same thing. Thanks for asking Mike.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
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    Re: Differentiating Blended Local Results and Pack Results

    The "Places for query" has been my go to for identifying the non-blended stuff, but I see it less and less. Here is an example:
    Name:  bremerton dentist   Google Search.png
Views: 449
Size:  85.9 KB

    But then without this I see results with the address below them in the SERPs, which were traditionally the blended format before. Or I see things that look similar to the local pack but say "More results near" or "More results for" but appear exactly the same. So I am just curious to know if there are multiple variations of blended and more importantly are there multiple variations of non-blended. The only thing that seems to hold true is the "Places for..." text, which always displays a local pack.

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    Re: Differentiating Blended Local Results and Pack Results

    Oh that's an easy one! It used to be easy to tell because the display was totally different. But now display is exactly the same, but I think there may be a 1 pixel difference.

    There IS a trick - a very clear and distinct indicator for PACK listings.
    But in my training I'm always surprised to find out that it's a trick many consultants don't know.

    There is a link above the pack that says "Places for..."

    Name:  32514245871-orig.png
Views: 375
Size:  30.7 KB

    NOTE link above the A listing for "Places for teeth whitening near Chesapeake, VA"
    That tells you it's a PACK!


    Name:  32514262815-orig.png
Views: 394
Size:  43.4 KB

    Whereas a search for "Cosmetic Dentist Chesapeake" pulls blended and you can tell it's blended because there is no link at the top.
    Linda Buquet .:. Forum Founder, Google Local Specialist

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    Re: Differentiating Blended Local Results and Pack Results

    Dang, sorry Mike, I'm having all kinds of computer problems and had a hard time getting my post done due to time-outs. So I was replying to you and Colan's 1st post.

    Didn't see your 2nd one so I guess you know that trick. But still some other folks don't.


    "But then without this I see results with the address below them in the SERPs, which were traditionally the blended format before. Or I see things that look similar to the local pack but say "More results near" or "More results for" but appear exactly the same. So I am just curious to know if there are multiple variations of blended and more importantly are there multiple variations of non-blended. The only thing that seems to hold true is the "Places for..." text, which always displays a local pack."

    Not sure about that. Have not noticed but will try to tune in to see if I can find changes. I have lots of screenshots I can compare to if I think I see something different.
    Linda Buquet .:. Forum Founder, Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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    Re: Differentiating Blended Local Results and Pack Results

    Thank you Linda! I just wasn't sure if anything had changed since I NEVER see the "Places for..." these days.

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    Re: Differentiating Blended Local Results and Pack Results

    Well for quite some time now the PACK results only showed for about 30% of keywords and typically only the lower volume secondary keywords.

    I very seldom see PACKS for core keywords like Dentist or Plumber and my guess is the only reason it showed in your screen shot is that must be a pretty small town and the search volume was low???
    (Have not checked that market, just making an assumption.)

    But you are right, I'm seeing packs less and less these days too.
    Linda Buquet .:. Forum Founder, Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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    Re: Differentiating Blended Local Results and Pack Results

    This thread made me curious, because I realized I'm not seeing that pack indicator much (ever?) these days. I tried some small town searches for both core and secondary terms and couldn't get the 'Places for...' message for anything I tried. Thanks for bringing this up, Mike. Packs definitely look like a dying breed from where I sit.
    Local Business Website Design, Professional Copywriting and Consulting at Solas Web Design!

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    Re: Differentiating Blended Local Results and Pack Results

    Hi, I've noticed the same here in the UK. Whilst doing some recent research, I have found searches in or near large towns/cities always trigger blended. And smaller towns or villages give mixed results. With these, I've been able to trigger both by swapping the search query and location. e.g.

    village + dentist = local pack
    dentist + village = blended

    Has anyone else noticed this?

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    Re: Differentiating Blended Local Results and Pack Results

    Just did a bunch a searches with city + keyword and the reverse in Canada and I'm only seeing blended.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

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