Thanks Thanks:  0
Likes Likes:  0
Page 1 of 4 123 ... LastLast
Results 1 to 10 of 31
  1. #1
    Member Since
    Jul 2012
    Location
    Toronto, Ontario
    Posts
    2,853
    Thanks (Received)
    7
    Likes (Received)
    10

    Custom VS Default Categories

    Hope all my American friends are having a great Thanksgiving! Pretty quiet up here in Toronto....except for all of the buzz that is the 100th Grey Cup this Sunday in Toronto

    I wanted to get some feedback on what type of categories people are using. I have always used a mix of custom and default categories.

    I have noticed a few things through observation and a little testing that seems to indicate that Google has a greater affinity to default categories.

    What are your observations?

    How do you handle categories as far as choosing default VS custom?
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  2. #2
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    17,043
    Thanks (Received)
    38
    Likes (Received)
    42

    Re: Custom VS Default Categories

    Yes. thanks for starting this thread Colan! I'm curious what folks are doing these days too. (Although not sure how many will weigh in today, since it's a Holiday.)

    I know you and I have discussed the new category issues a lot Colan, but for anyone that maybe isn't aware of our previous discussions...

    Even though Google is no longer showing many categories and mainly the only that show are the default cats, if it were me - I would use whatever defaults were a good fit, but continue to supplement the rest with custom. Because the custom cats still rank. (For now anyway, but I fear they may go away.)

    Here are a couple previous related threads.

    Google+ Local - Category Bug Bites Listings
    You, Nyag and I get into custom/vs default a little in this one.

    Google Business Forum VIDEO Wrapup - October 5, 2012
    Jade said: "Fewer categories displaying because uncommon categories no longer appearing"

    But I'm glad you started a thread specifically about the question of "Custom VS Default Categories" Colan.

    What do ya'll say???
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  3. #3
    Member Since
    Sep 2012
    Location
    Thailand
    Posts
    54
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Custom VS Default Categories

    Hi All,

    Thanks for bringing this up I have been quite curious myself about categories. I find the default categories I select tend to be the keywords I rank for, although I have not tested this theory enough to shout about it.

    Usually I rank for around 3-4 keywords together with the city as a rule when rolling out a Google Plus Local campaign e.g Funeral service Perth, Crematorium Perth ect...

    I am often asked how many keywords I can rank for in each case. I normally say 2 together with the geo locator (city) and gear all the onsite and Plus Local data around these.

    Going back to the discussion, do the categories have a major influence on which keywords my client will rank for? Using the above example if I didn't select crematorium would I not rank?

    Have a great weekend everyone!!!! In South east Asia it's about to start

  4. #4
    Member Since
    Jul 2012
    Location
    Toronto, Ontario
    Posts
    2,853
    Thanks (Received)
    7
    Likes (Received)
    10

    Re: Custom VS Default Categories

    Quote Originally Posted by Gio Greenard View Post

    Going back to the discussion, do the categories have a major influence on which keywords my client will rank for? Using the above example if I didn't select crematorium would I not rank?
    The categories do have a major influence on what your client will rank for. Proper Category Associations is the #2 local search ranking factor according to

    Local Search Ranking Factors | Local SEO Best Practices for Ranking in Google +Local

    If you didn't select crematorium there is a chance that you would stop ranking for that, but no guarantee. There are other ways that Google can associate your business with keywords besides what is in your places dashboard.

    I recently tested removing a customized brand category from the dashboard and the listing didn't drop for brand + city searches. But it probably should be noted that the brand was part of the websites URL as well. And Product / Service Keyword in Website URL is a top 20 ranking factor as well.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  5. #5
    Member Since
    Jul 2012
    Location
    Denver, CO
    Posts
    477
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Custom VS Default Categories

    If I want to rank for very specific keywords that are not part of Googles list then putting those in the categories allow you to rank for those terms.
    Free Local Checklist
    51Blocks - "White Label" Google Places & Website Development/Hosting - Will Pay Good $$ for Wordpress website hosting referrals
    Wordpress Site Speed Problems? Site speed optimization is part of our hosting - 90's on Google PageSpeed Insights

  6. #6
    Member Since
    Jul 2012
    Location
    Toronto, Ontario
    Posts
    2,853
    Thanks (Received)
    7
    Likes (Received)
    10

    Re: Custom VS Default Categories

    I've made an interesting observation I wanted to share with everyone.

    I took a handful of clients that weren't ranking for various secondary keywords. I noticed that these keywords were either customized or non-existent on MM.

    I edited them to default categories or added them as default categories if they weren't there already. In 90% of the cases, the ranking for the keyword jumped up into the top 7.

    Another interesting observation was that the secondary keyword would now appear as one of the live categories on the G+ Local page.

    Has anybody else tried similar testing?

    Let me know what outcomes you experience if you try this or something similar!
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  7. #7
    Member Since
    Oct 2012
    Location
    Edmonton
    Posts
    80
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Custom VS Default Categories

    May be a stupid question, but you're referring to editing the categories within the old Google Places dashboard correct?
    Andrew Forster | Online Marketing & Local SEO
    Adster Creative

  8. #8
    Member Since
    Jul 2012
    Location
    Toronto, Ontario
    Posts
    2,853
    Thanks (Received)
    7
    Likes (Received)
    10

    Re: Custom VS Default Categories

    Hi Andrew,

    I'm referring to editing the categories in Map Maker. I didn't touch anything in the places dashboard.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  9. #9
    Member Since
    Oct 2012
    Location
    Edmonton
    Posts
    80
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Custom VS Default Categories

    Hey Colan,

    Well I logged into map maker just to check what Google indicates as Adster Creatives main service and it listed us as 'Establishment or Point of Interest' however in our Google Local page it lists us a 'Internet Marketing Services'

    When I edited our categories and corrected some information in Map Maker I get this error message:

    "Related features changed while you were modifying the feature. Please reapply the change. Cannot apply the change to the approved state."

    anyone on here have any suggestions?
    Andrew Forster | Online Marketing & Local SEO
    Adster Creative

  10. #10
    Member Since
    Jul 2012
    Location
    Toronto, Ontario
    Posts
    2,853
    Thanks (Received)
    7
    Likes (Received)
    10

    Re: Custom VS Default Categories

    I've also received that message before but I haven't been able to pinpoint why exactly.

    Just to note, in these particular tests, I didn't change the "Primary Category" which is often set to 'Establishment or Point of Interest' as a default.

    I edited the "Other" categories.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

Similar Threads

  1. Replies: 2
    Last Post: 10-26-2012, 12:21 PM
  2. Local Page Categories Appearing From Map Maker
    By m_j_gregory in forum Google Map Maker
    Replies: 4
    Last Post: 10-15-2012, 07:34 PM
  3. Replies: 5
    Last Post: 07-31-2012, 05:26 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •