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  1. #1
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    Moving the "A" in NAP - Process & Pricing

    Hey everyone!

    My apologies for being a bit MIA from the forum but being a one-man-band and the wearer of many hats and with Local not being my one and only service offering, I've sort of been off tending to other aspects of services I offer.

    Thought I might throw this into the ring, in this new forum and discuss process and pricing.

    I have a client who [after 16 years] has just moved their brick and mortar store about 3 miles from their old location ref prior thread Question on Business Moved or Relocated. The phone number and city have remained the same. So we need to go through the process of "closing" their old listing, creating a new one and then dealing with all of the old citations. (some 62,500 when searching using "address" "phone")

    As far as the process, let me get a but more specific for this particular client. Not only has the business moved, ownership has also changed but in reality, I feel I am still working with an 'existing listing' in the eyes of Google since the company name and phone number have not changed.

    Here is the process as I see it

    1) Delete claimed listing from previous owner's Google Places account. (This was never merged with Google+ Local so I'm not thinking I need to do anything further on that front)
    a) I'm assuming I would simply "remove this listing from the previous owner' google places account" as opposed to "remove this listing from google maps"
    2) Within Google Maps, I'm not sure if I simply need to change the address or close the business per Andrew's comment

    Within-the-city moves are up to you to just moving the marker and not closing the feature and adding a new one; going outside the city requires a closure/new feature.
    in this thread UHGGG. Client moved to new location- Now Google maps to residential neighborhood

    3) Create a new listing for the new location using the new owner's Google account
    a) I'm assuming this is still done at Google Places
    b) In using the current phone number to begin the process I assume any "existing listings or duplicates with that same phone number" will be shown but I will not select those and continue with the process.
    c) I will then proceed to add new listing and await verication card, etc.
    4) In the meantime, I guess I could create a Google+ Local account, create the public profile and await the opportunity to merge it with the newly created / verified business listing?
    5) Begin the process of updating online citations - which will take quite some time...
    a) Take the suggestion of a few of you in the forum ref Tackling Local Citations - Where To Start?

    As far as pricing, while I do other type of work for them, website updates, email broadcasts, etc. I am looking ot be able to create a "package" and price it accordingly. I know many of you offer similar services and I respect you wanting to perhaps not wanting to share your specific pricing so ranges would also be appreciated. I'm assuming a sample pricing structure might include an up front setup fee to close out and recreate the google accounts, then an ongoing monthly fee dealing specifically with cleaning up the citations? Or maybe trying to tackle the primary citation places at a set dollar amount per listing?

    Given the extent of the number of citations they have out there with their old address / phone number, does anyone have any insight or suggestions on what else could be done?

    My other thought is to simply outsource the effort to someone here in the group.

  2. #2
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    Re: Moving the "A" in NAP - Process & Pricing

    Great post Don! And catchy title!

    Thanks for taking the time to write it and add all the details. I hope the incoming answers will help you and other members as well.

    I only have a second right now, but one thought I had about the citations would be to just get a quote from Nyag or Darren at Whitespark for doing the citations. Then markup their price 300% to the client PLUS add more on top of that. Because I don't think you can hire someone to do a citation blast that is necessarily going to clean up ALL the citations, so you'll likely still have more work to do after they are done.

    But as far as the bigger picture package pricing, I'm not sure but hope some members will chime in with their thoughts. Plus I'm off to Tweet this now to try to get others to weigh in.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  3. #3
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    Re: Moving the "A" in NAP - Process & Pricing

    Quote Originally Posted by Linda Buquet View Post
    I only have a second right now, but one thought I had about the citations would be to just get a quote from Nyag or Darren at Whitespark for doing the citations. Then markup their price 300% to the client PLUS add more on top of that. Because I don't think you can hire someone to do a citation blast that is necessarily going to clean up ALL the citations, so you'll likely still have more work to do after they are done.
    Thanks Linda!

  4. #4
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    Re: Moving the "A" in NAP - Process & Pricing

    Hi Don,

    How come you are creating a new listing when the city, phone number, and business name will remain the same?

    Andrew's quote was "Within-the-city moves are up to you to just moving the marker and not closing the feature and adding a new one; going outside the city requires a closure/new feature"

    Is there a particular factor that pushed you in that direction?

    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  5. #5
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    Re: Moving the "A" in NAP - Process & Pricing

    Hi Colan

    The store has moved [or in Google speak - closed] at one location / address and has relocated / opened at another - about 3 miles from the old one.

    Unlike in GP, where we need to "close" the business to move it, I just found it curious that in Maps, all we apparently need to do, within-the-city moves is to simply change the address and marker. Was just trying to confirm / get clarification on this in my process.

  6. #6
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    Re: Moving the "A" in NAP - Process & Pricing

    I'll try not to drive this any further off course because you have some other interesting and important inquiries in your original post.

    I take several things into consideration when deciding whether or not to create a new listing or just update the existing listing. Usually, if the listing already ranks well, and the move is within the same city and the phone number remains untouched then I will update the existing listing. Especially if the business name doesn't have to be changed.

    Your case is a tad more complex since you have the added factor of having to re-claim the listing in a new account anyway.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  7. #7
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    Re: Moving the "A" in NAP - Process & Pricing

    Or you can use a service as Localeze and make your life easier You would be able to change all citations at once from one admin panel without all this hassle.
    GeoRanker - Local SEO Analysis Platform. Got any question? #AskSergiuD - by Twitter

  8. #8
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    Re: Moving the "A" in NAP - Process & Pricing

    Quote Originally Posted by sergiuliano View Post
    Or you can use a service as Localeze and make your life easier You would be able to change all citations at once from one admin panel without all this hassle.
    This is a very important piece to take care of indeed! But solely relying on this can take many months to see the info updated where it needs to be.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  9. #9
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    Re: Moving the "A" in NAP - Process & Pricing

    Quote Originally Posted by Colan Nielsen View Post
    Hi Don,

    How come you are creating a new listing when the city, phone number, and business name will remain the same?

    Andrew's quote was "Within-the-city moves are up to you to just moving the marker and not closing the feature and adding a new one; going outside the city requires a closure/new feature"

    Is there a particular factor that pushed you in that direction?
    I just found the comment from Andrew that Colan referenced. It's here:
    UHGGG. Client moved to new location- Now Google maps to residential neighborhood

    To be sure incorrect info is not spreading, I decided to ask Jade for confirmation that this info is correct in the G+ L world WE live in. Because while I don't think Andrew's info is wrong, I think it's coming from the mapping side of the house, for instance when they find a feature or map marker that's in the wrong place, they should just move it or edit if in same city, per these guidelines. Delete a Place - Map Maker Help

    However Jade has always said if a business MOVES best practice is close and open new listing. She's never made an exception, if the move is in same city - which MOST that I see come up ARE! So I think the difference is with a 'feature' (in the mapping world) if it's wrong, move it. But with a business, there are citations at the old address and the inherent data problems that will come up when the algo keeps trying to revert back to the old address.

    So anyway, just sent all this to her to ask for clarification to see if it's POSSIBLY OK to edit instead of close/restart if the move is in the same town. But I have a feeling her advice is still going to be that it's best to close/open. If not, I'll be a little disappointed that little distinction was never made clear because most moves are in same town and we may have been told to give out advice that was not totally correct.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  10. #10
    Member Since
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    Re: Moving the "A" in NAP - Process & Pricing

    Quote Originally Posted by Colan Nielsen View Post
    I'll try not to drive this any further off course because you have some other interesting and important inquiries in your original post.

    I take several things into consideration when deciding whether or not to create a new listing or just update the existing listing. Usually, if the listing already ranks well, and the move is within the same city and the phone number remains untouched then I will update the existing listing. Especially if the business name doesn't have to be changed.

    Your case is a tad more complex since you have the added factor of having to re-claim the listing in a new account anyway.
    I actually checked into the possibility of "switching accounts" but that's also a no-go for Google.

    Transfer your listing between Google Places accounts - Places for business Help

    A messy one indeed.

    @sergiuliano certainly services like Localeze are available but the entire task seems so daunting. One of my BIGGEST concerns is trying to come up with a dollar amount as to what all of this is going to cost, not to mention how long they can anticipate things taking before they start seeing light at the end of the tunnel.

    Services like Yext are also there but I'm not convinced the cons outweigh the pros for this "annual fee" / service. From what I've read, they might include an updated listing...but they do not check for existing dupes.

    Will most definitely be checking in with Nyag and Darren for possible solutions and / or recommendations.

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