By getting rid of the traditional five-star scale and implementing a 30-point scoring system, Google now has to explain to all users — business owners, their customers, everyone — how the new rating system works.

For folks who live and breathe local search and reviews, it may not seem like a big deal. But I’d argue that, to the Average Jane, it’s going to be a huge point of friction.

See it on, via Google Places Optimization & Local SEO News

Read the rest of this Google Places News here...