Thanks Thanks:  0
Likes Likes:  0
Results 1 to 4 of 4
  1. #1
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    17,043
    Thanks (Received)
    39
    Likes (Received)
    42

    Get a FREE Month of Google AdWords Express Ads - Happy Holidays

    This just in from Google... Basically a buy one get one free offer. Whatever your ad spend is between now and the end of the year, you get as a free credit in January.

    A free month of advertising from AdWords Express

    The holidays are a busy time for everyone, and small businesses are certainly no exception. To help businesses reach new customers this season and keep the holiday spirit rolling into 2013, we have a special offer for new AdWords Express users in the U.S. If you sign up for AdWords Express before December 16, 2012, you’ll receive a free advertising credit in January worth what you spend between now and the end of this year.*
    They show a great video about how Adwords Express helps some small businesses.


    Click the link above to read the rest or go to google.com/adwords/express to get started.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  2. #2
    Member Since
    Oct 2012
    Location
    Pittsburgh, PA
    Posts
    953
    Thanks (Received)
    6
    Likes (Received)
    12

    Re: Get a FREE Month of Google AdWords Express Ads - Happy Holidays

    I do PPC for a lot of clients (small-medium-large), and personally I don't like adwords express because to me it's like playing blackjack but letting the dealer play for you. It's probably good for small businesses who really don't know what they're doing (maybe). I've got to see the back end of an adwords express campaign and I just don't like how many broad match keywords they have in the campaigns. You end up getting a lot of irrelevant searches that don't convert.

    Being AW certified I get a lot of emails with free AW credits and updates like this. I think before someone jumps into paid search they need to evaluate whether they want someone actively managing the account and working towards specific conversion goals (which will also come with a management fee), or if they want to just set it and forget it with Google.

  3. #3
    Member Since
    Nov 2012
    Location
    Washington, DC metro region
    Posts
    279
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Get a FREE Month of Google AdWords Express Ads - Happy Holidays

    I totally agree with EsR. Google wants the adwords revenues, but for the small SMB there are incredibly better alternatives. Get somebody to set up a campaign for you. Use regular adwords. Do a mix of exact phrase and broad phrase. Exact phrase is the power packed opportunity that not only gets you placement in key phrases but might get them at lower rates. Broad phrase, which I believe adwords express uses universally will be more expensive and at times hit on search phrases that don't work.

    The SMB owner can get regular reports that gives you incredible insights.

    Beyond that, don't ever use a reseller. That is far worse than adwords express: its all google broad phrase with enormous mark ups.

    Set up and the first few months for an outside provider shouldn't be expensive. The payback should be huge.

  4. #4
    Member Since
    Oct 2012
    Location
    Pittsburgh, PA
    Posts
    953
    Thanks (Received)
    6
    Likes (Received)
    12

    Re: Get a FREE Month of Google AdWords Express Ads - Happy Holidays

    Well put Dave.

    I was just thinking about this after reading your comment... right now I'm probably managing $3million-ish because of a couple of larger clients (I work for an agency that manages SEO/PPC/Social/Local...etc...) and I really only have a couple of "smaller" clients or SMB clients doing PPC. It's funny because I see conversion paths in analytics and in many cases Paid search doesn't immediately convert, but is the starting point to the conversion funnel. Other cases, depending on the product and client's industry, there is an immediate conversion.

    My thoughts on why a lot of SMB owners don't look towards paid search (other than media spend cost), is because of how the larger companies have really pushed themselves into this medium and drove up cost per click for the keywords. A while ago paid search kind of equalized the market so SMB could compete with the big boys, but now with rising costs it seems smaller companies' ads are being driven down and flooded out by companies like amazon, nike, pep boys, {insert huge company in your industry here}.

    One more reason why I wish Google+Local functioned a little more smoothly

Similar Threads

  1. Google Adds Call Reporting To AdWords Express
    By Local Search News Curator in forum Local Search News (Archive - Closed)
    Replies: 1
    Last Post: 10-16-2012, 01:42 PM
  2. SEO Industry Relies On Google’s Free Tools
    By djbaxter in forum Organic SEO
    Replies: 1
    Last Post: 08-28-2012, 04:01 AM
  3. Replies: 2
    Last Post: 07-24-2012, 06:13 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •