On Wednesday, Microsoft began running a national ad campaign warning users to avoid being “Scroogled” by Google search results that have been influenced by paid placement.

“So for this holiday season, we just want to make sure shoppers know that when searching for that perfect gift for Cousin Harry on Google Shopping, the results they are seeing are partially optimized to benefit Google’s revenue, not a shopper’s pocketbook,” Microsoft's Nichols wrote. “If this practice has you concerned, then please try Bing for an honest search.”


See it on Scoop.it, via Google Places Optimization & Local SEO News



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