Local Marketing Summit banner  below header new

User Tag List

Thanks Thanks:  0
Likes Likes:  0
Results 1 to 5 of 5
  1. #1
    Member Since
    Jul 2012
    Location
    Toronto, Ontario
    Posts
    2,739
    Thanks (Received)
    47
    Likes (Received)
    61
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Business Descriptions in New Dashboard

    Happy Friday All,

    I'm curious about what features of the new business description format you guys are using, taking advantage of, testing....etc

    In particular, is anyone taking advantage of the ability to now include links in the description? If so, any positive impact? Negative impact?

    What are you linking to? Service or product pages on the website?
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  2. Local Marketing Summit banner in thread
  3. #2
    Member Since
    Jul 2013
    Location
    Salt Lake City, UT
    Posts
    130
    Thanks (Received)
    1
    Likes (Received)
    1
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Business Descriptions in New Dashboard

    Colin, I am testing it out something like the following.

    Our additional services include:

    • Baking Hamburgers
    • Eating Hamburgers
    • Baking Buns
    • Eating Buns


    Then linking those to the service pages.

    I then am also often putting something to the effect of:

    Proudly serving the Tri Cities area for over 35 years. (then I'll link out from Tri Cities to something like a Chamber or Visitors Center).

    Haven't noticed any difference to be honest. That said, it't usually next to impossible to know which of the 10-100 things that is going on with a listing at any given moment is what impacted it (which I'm sure you know).

    I'll also use some bold in my listing.

    So, while it may not exactly have a direct impact on rankings, it is easier to read, and the formatting looks much better.

    What about you?

  4. #3
    Member Since
    Jul 2012
    Location
    Toronto, Ontario
    Posts
    2,739
    Thanks (Received)
    47
    Likes (Received)
    61
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Business Descriptions in New Dashboard

    Thanks Tyson. Great ideas.

    I honestly haven't done any testing on it yet.

    I like the idea of linking to interior pages as long as it's relevant, and would create a good user experience. As an example, I'm thinking it would make sense for an SAB to maybe link to their well crafted service pages for each city they service.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  5. #4
    Member Since
    Jul 2013
    Location
    Salt Lake City, UT
    Posts
    130
    Thanks (Received)
    1
    Likes (Received)
    1
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Business Descriptions in New Dashboard

    Yeah, I think it's a good idea too. With what, 300+ ranking factors, its hard to say if a single word, or a link to a specific page will do much either way.

    I don't have it all figured out by a long shot, but I think in our zeal, and eagerness to get good results, sometimes we can over complicate things, myself included. But hey, thats the fun part right? Analyzing the little things that may or may not make a difference?

  6. #5
    Member Since
    Jul 2012
    Location
    Toronto, Ontario
    Posts
    2,739
    Thanks (Received)
    47
    Likes (Received)
    61
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Business Descriptions in New Dashboard

    Quote Originally Posted by Tyson Downs View Post

    I don't have it all figured out by a long shot, but I think in our zeal, and eagerness to get good results, sometimes we can over complicate things, myself included. But hey, thats the fun part right? Analyzing the little things that may or may not make a difference?
    I couldn't agree more!
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

Similar Threads

  1. Descriptions
    By raylaminac in forum Local Search
    Replies: 2
    Last Post: 12-09-2013, 01:00 PM
  2. 2 New Google Local Problems - Descriptions & Missing URL to Website
    By Linda Buquet in forum Google Local IMPORTANT
    Replies: 1
    Last Post: 09-15-2013, 05:50 AM
  3. Descriptions, citations, and duplicate content
    By Jamie Steigerwald in forum Google Local
    Replies: 11
    Last Post: 07-30-2013, 11:58 AM
  4. Website Question Title Tags and Descriptions
    By Marie Ysais in forum Local SEO & Ranking
    Replies: 3
    Last Post: 06-05-2013, 08:09 AM
  5. Questions re New Places Dashboard Descriptions
    By rossicone in forum NAP, Categories, Dashboard Data
    Replies: 5
    Last Post: 05-02-2013, 07:25 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
GradeUs above footer new