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  1. #1
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    How many Google+ Pages do I need?

    As a SME, what is the best approach for listing your business in Google+? 2 Page Listings? One for the 'local' listing and one for the company?
    I have come across national retailers where they have a Page for each outlet and a Page for the main company.
    We should be doing the same for SMEs? It concerns me when listing a business as "Local Business or Place" in the Google+ Page Setup system, the implication is that the business is ONLY local and has no national presence. Not the case for most SMEs.

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    Re: How many Google+ Pages do I need?

    Hi drian,

    Welcome to the forum.

    Multi-location businesses are not eligible to merge with G+ Business pages yet and IMO you should not even think about trying yet. Seriously don't waste brain cells trying to figure it out or get ready for it until the product is more stable and well thought out and the upgrade paths is clear for multi-locations.

    In fact top experts like Mike Blumenthal and myself and even Jade from Google recommend holding off right now on merging (verifying G+ Business pages) even for single locations that qualify. It's just still too BETA/buggy. See the Local Train Wreck post from last week for more info.

    So I think for national chains/franchises right now, I'd have a brand G+ Business page, a Google+ Local page for each location, then hold off and wait until Google figures out how this is all going to work AND make sure it's all stable before moving forward.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #3
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    Re: How many Google+ Pages do I need?

    Thanks Linda,
    Let me just be sure we are on the same point.
    We are in the UK, we have lots of clients that are 'local' in that they have an office/workshop/whatever and hence generate business locally. BUT, they have business that is generated nationwide across the UK.
    Can I repeat the question for your thoughts?

    "what is the best approach for listing your business in Google+? 2 Page Listings? One for the 'local' listing and one for the company?"

    I understand the point you are making about merging from Places to Plus, but (for example) for a totally new listing?

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    Re: How many Google+ Pages do I need?

    So are you asking ONLY about the G+ Business page (with social features)?

    Not about the G+ Local page that has the reviews and shows up in Google search and Google maps?
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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    Re: How many Google+ Pages do I need?

    Social aspects of Google + are at the moment irrelevant I believe. Too complicated and not used by the average person.

    But a listing for your business with a Google+ Page is very important. You can have a number of Google+ Pages. Not just one.

    "what is the best approach for listing one's business in Google+?
    • 2 Page Listings? One for the 'local' listing and one for the company?
    • One national 'brand' page?
    • One local listing page?"
    Dr Ian Smith - Website Marketing Services for Small Businesses
    http://www.consultancymarketing.co.uk | Google+

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    Re: How many Google+ Pages do I need?

    Quote Originally Posted by drian View Post
    Social aspects of Google + are at the moment irrelevant I believe. Too complicated and not used by the average person.
    Ya I think there is confusion... (don't feel bad, everyone is confused and it's even hard for me to try to explain.)

    The Google+ Business page (which can be a brand page or set up in local category) IS the social page. So if you don't care about social, you don't need that page yet. It does not show up in search or on maps or have reviews. So based on what you said above that's NOT the one you want.

    The Google Place page/Google+ Local page is the one that has reviews and the one that ranks in the search engines. This is the one you want I think and it's ONLY available for each specific location, not for corporate.

    Then there is the new ability to merge both pages into 1 page. BUT as I tried to explain, that part is not available yet for multi-location businesses. AND even if it was everyone is advising not doing it yet.

    So back to what I said initially, I'd have a brand G+ Business page for corporate and a Google Place page/Google+ Local page for each location.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  8. #7
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    Re: How many Google+ Pages do I need?

    The business can only have one Places entry driving a Google+ page at its office/unit location.

    And there can only be one +Local Business page to match that Google+ page.

    Overall there needs to be a +Profile page in an individuals name. A corporate email as it needs to be persistent.

    If that person does not network then that could be done in a +Brand page managed by a professional.

    You can start to network now from the +Profile page or the +Brand page, but not both. And you should not point to the +Local Business page, or only occasionally.

    On the +Local Business page you can post articles of interest to customers. To get existing customers to visit you can do seasonal offers and so on. The aim is to get possible new customers to circle or follow the page so you can follow them back and then they will see your posts in their stream. The ultimate aim is to get old customers to interact with potential ones in a positive way.

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    Re: How many Google+ Pages do I need?

    Quote Originally Posted by Andrew Huskinson View Post
    The business can only have one Places entry driving a Google+ page at its office/unit location.
    As I said earlier - "I have come across national retailers where they have a Page for each outlet and a Page for the main company."
    Dr Ian Smith - Website Marketing Services for Small Businesses
    http://www.consultancymarketing.co.uk | Google+

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    Re: How many Google+ Pages do I need?

    It does not mean it cannot be done. I suppose it would be more relevant for a SME with a few locations and who needs to compete on service rather than price.

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    Re: How many Google+ Pages do I need?

    Quote Originally Posted by Andrew Huskinson View Post
    It does not mean it cannot be done. I suppose it would be more relevant for a SME with a few locations and who needs to compete on service rather than price.
    I do not understand your point.
    The big question is 'How does Google expect the Google+ Pages to be set up for businesses that have local AND national business markets. This might be a SME or a large multi-million national company.
    Dr Ian Smith - Website Marketing Services for Small Businesses
    http://www.consultancymarketing.co.uk | Google+

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