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  1. #1
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    Periods in NAP seen as "stops"?

    Hey Linda,

    General Questions here - Have a Client that just changed Addresses so having to edit data aggregators as well as all the local dirs we've set them up in.

    Haven't paid much attn in the past and not sure if it makes any difference at all, but about 1/2 the Corporations listed place a PERIOD after "INC" and about half don't.

    Have a Best Practice for whether to include or not?

    This Client has the PERIOD after INC and if it matters, I'll have them change when they submit new address info with the State.

    On One Hand, I'm thinking the Search Engines are smart enough to detect and count both the same, but OTOH there's always that little bit of doubt (maybe due to all the engrained "NAP MUST MATCH EXACTLY! NAP MUST MATCH EXACTLY!" subliminal tapes I've been forced to listen to )

    Same lil bit of doubt with Road vs Rd, Drive vs Dr, Lane vs Ln, Suite vs Ste vs #, etc...

    I've heard both sides well debated, but have never heard anything authoritative enough to get the voices out of the back of my head
    Scott L Smith: We've Got Your Customers
    We've Got Your Customers: When You Absolutely, Positively Have To Be Found!!

  2. #2
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    Re: Periods in NAP seen as "stops"?

    I've always wondered this myself so thank you for starting the post. I work with a ton of LLCs. Half use "LLC." and half use "LLC"

    I've always assumed that Google can see them as being one in the same so I haven't fretted about it. I just make sure it's consistent. If the client wants a period, then I use "LLC." on the website, the + page, the citations, etc.

    Travis Van Slooten
    TVS Internet Marketing: Helping Small Businesses Increase Their Visibility & Sales Online.

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    Re: Periods in NAP seen as "stops"?

    Quote Originally Posted by Travis Van Slooten View Post
    I've always wondered this myself so thank you for starting the post. I work with a ton of LLCs. Half use "LLC." and half use "LLC"

    I've always assumed that Google can see them as being one in the same so I haven't fretted about it. I just make sure it's consistent. If the client wants a period, then I use "LLC." on the website, the + page, the citations, etc.

    Travis Van Slooten
    LLC shouldn't have a period because it isn't abbreviated, rather it's an acronym for Limited Liability Corporation. "Inc." should have a period because its an abbrevation of Incorporated.

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    Re: Periods in NAP seen as "stops"?

    Same lil bit of doubt with Road vs Rd, Drive vs Dr, Lane vs Ln, Suite vs Ste vs #, etc...

    They are stored in Map Maker in full so enter them in full.

    Google abbreviates then when served up, even on the PIN Post Card, in order to save on resources.

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    Re: Periods in NAP seen as "stops"?

    Apologies in advance because this is totally off topic, but the title of this thread caught my eye: "Periods in NAP seen as 'stops'?."

    They certainly are for me. Just recovering from a cold and over the weekend I was taking as many naps as I could, during which time absolutely everything stopped!

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    Re: Periods in NAP seen as "stops"?

    LOL David stops for periods as he NAPs due to cold.

    Meant to ask, are you feeling better? Hope so!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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    Re: Periods in NAP seen as "stops"?

    They certainly are for me. Just recovering from a cold and over the weekend I was taking as many naps as I could, during which time absolutely everything stopped!


    I read this when I was tired and wondered how David, obviously a guy, had periods.

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    Re: Periods in NAP seen as "stops"?

    They're sort of like contact lows.

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    Re: Periods in NAP seen as "stops"?

    Is it too late to retitle the Original Post?!?!??!

    Thanks for the responses (most of them were helpful and some tmi lol)

    Also, found Linda's response to this thread helpful - http://localsearchforum.catalystemar...nline-nap.html
    Scott L Smith: We've Got Your Customers
    We've Got Your Customers: When You Absolutely, Positively Have To Be Found!!

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