Local Marketing Summit banner  below header new
Thanks Thanks:  0
Likes Likes:  0
Results 1 to 4 of 4
  1. #1
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    14,568
    Thanks (Received)
    154
    Likes (Received)
    165

    Souping up your SERPs: Snippet Optimization for Small Biz SEO

    Virginia Nussey over at Bruce Clay just did a good post about how to dress up your listing in the SERPs and make it stand out from the pack.

    One of the most important tips she offers is how to optimize sitelinks, but if you follow some of the links she shares you'll also find good info on optimizing rich snippets and authorship as well.

    Souping Up Your SERP: Snippet Optimization Tips for Small Biz SEO

    You typed your businessís name into Google and youíre wondering how to enhance the way your result looks. How can you get those features you see when you type your competitorís names in the search engine?

    Hereís a resource guide on the ways you can dress up your results when they show up in Google. Youíve got a lot of things going on in your day-to-day running a business duties, so bookmark this page and come back to it whenever you have some time to dedicate to marketing.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  2. Local Marketing Summit banner in thread
  3. #2
    Member Since
    Aug 2012
    Location
    Nottingham, UK
    Posts
    361
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Souping up your SERPs: Snippet Optimization for Small Biz SEO

    Thanks very much for this Linda.

    I'd like to open this to the floor for discussion. Does anyone here utilise rich snippets to improve the CTR for their clients in the SERPS?

    I see a difficulty with doing this for authorship. If you are getting a business ranked, aren't you encouraged to show one singular person rather than a "team" of people. You may not have a specific "author" to show.

    Seriously though, I'd love to know from people who are using rich snippets in this way and what tactics they are using (besides ordinary sitelinks).?
    Nicholas Pratt | Director | Add me on Google+
    SEO Spark



  4. #3
    Member Since
    Jul 2012
    Location
    Minneapolis, MN
    Posts
    443
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Souping up your SERPs: Snippet Optimization for Small Biz SEO

    I set my business clients up with authorship markup as standard protocol. Yes, you do need one person to represent the business but that has never been an issue. Even a law firm I work with wasn't a problem. They just designated their firm's President as the "face" of the firm. For business owners it's pretty easy. You just use the owner as the author/face of the business.

    Travis Van Slooten
    TVS Internet Marketing: Helping Small Businesses Increase Their Visibility & Sales Online.

  5. #4
    Member Since
    Aug 2012
    Location
    Nottingham, UK
    Posts
    361
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Souping up your SERPs: Snippet Optimization for Small Biz SEO

    Thank you for sharing Travis, and it's definitely becoming essential for the SERPs. I need to implement this for some of my clients--I have quite a few "one man bands"/one woman orchestras" type businesses so this will be valuable. For the other businesses, you need a representative.

    Are there any other stories from people about this? Has anyone been using video rich snippets with their clients?

Similar Threads

  1. Google Local on-page Optimization - How much is too much?
    By Andrew Forster in forum Local Search
    Replies: 2
    Last Post: 10-23-2012, 07:25 AM
  2. Google Places Optimization
    By austincopywriter in forum Help & Support for Google Local
    Replies: 7
    Last Post: 10-22-2012, 12:04 PM
  3. Dominate Google Local Serps or Rich Snippet & Author Spam?
    By Linda Buquet in forum Local Search
    Replies: 11
    Last Post: 09-25-2012, 03:28 PM
  4. Google Upgrades Rich Snippet Structured Data Testing Tool
    By Linda Buquet in forum Local SEO Tools & Software
    Replies: 0
    Last Post: 09-20-2012, 11:59 AM
  5. Will Citations Stop Being Effective for Local Optimization in the Future?
    By Local Search News Curator in forum Local Business Citations
    Replies: 0
    Last Post: 09-18-2012, 02:26 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Local Marketing Summit banner above footer new