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  1. #1
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    Can I move into multiple towns through building a stronger listing?

    Here's my info first: We are the A position company under search term "Westborough plumber". We have a very strong listing with a solid combination of reviews and citations, despite the lack of competition in our area.

    My question: There is so little competition in surrounding towns, example search "Hopkinton plumber", that Google is grabbing companies from outside towns to supply the users with a decent list of companies. My question is why is our company not being shown here? In the example search, our company location is closer than the outside competition Google chooses for Hopkinton but we are not chosen.

    What factors do you think are keeping us out? Should I continue to strengthen the listing? Will this "get me in"?

    Interested in anyone's opinion.

    Thanks!
    Last edited by Linda Buquet; 02-07-2014 at 12:02 PM. Reason: Moved from Google+ Business Pages since this is not about G+ Business pages.

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  3. #2
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    Re: Can I move into multiple towns through building a stronger listing?

    Hi Ross,

    I just invested some time looking at that market and your competitors. But I have not figured out the answer. But I would def keep working on content for those cities you want to rank for and continue to build strong local signals any way you can.

    I think it would help if the cities you want to rank for were on your home page.

    And FYI you have a problem with your home page title tag. It's way too long. Looks like someone accidentally added your description to the title tag maybe? I'm not one that necessarily believes titles have to be a certain length but adding the following, to an already long title tag is too much and again sounds like it was supposed to be the description:

    PLUS looks like spam to the algo due to all the KW repetition.

    "Looking for a skilled Plumber in Westborough MA? Cahill Plumbing & Heating specializes in Plumbing, Heating, and Emergency Plumbing in Westborough MA. Call us today at 508-366-9220"
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #3
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    Re: Can I move into multiple towns through building a stronger listing?

    Oops! Thanks for the find Linda! Yes that was suppose to be our meta description. I'll have to change that.

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    Re: Can I move into multiple towns through building a stronger listing?

    I've found a Superpages duplicate listing of the company with an old address in the neighboring town (the one I've been questioning why I won't show up in the 7pack).

    Maybe this is it! I'm jumping around the superpages site trying to get this thing removed. I know that Google does show superpages reviews now in the dashboard so they must place a lot of trust with them... so perhaps this is why I am not showing up in the neighboring town's 7 pack.

    If I can get this thing deleted, I'll update with results. Any tips on how to get rid of this listing though? It seems a bit difficult?

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    Re: Can I move into multiple towns through building a stronger listing?

    Just called superpages and citysearch. Both had duplicates with different addresses so I had them both removed. Hopefully this helps!

  7. #6
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    Re: Can I move into multiple towns through building a stronger listing?

    Ross, you may want to consider re-writing that title. It's quite redundant and I think users will get the idea that you are plumbers...

    The title is probably one of the most important on-page aspects and in my humble opinion, your title looks a little spammy. It may be working now but it looks like you could be a candidate to get snagged by Google for trying too hard.

    I have recently questioned the suggested length of titles being restricted to 70 characters and how valid it is since Google has been "modifying" titles to better suit the searcher and make the titles look more relevant to the search. My thought is that if Google is switching them up, why not give them more options to choose from? I don't think throwing 140 characters into a title is the idea but if you push the envelope a little past 70, can their be a benefit? Food for thought. Nothing tested yet, just random thoughts.

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    Re: Can I move into multiple towns through building a stronger listing?

    Thanks for the feedback! I agree with you. I'll try something a little less SEO'd and a little more human... that's what I gather you're getting at.

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    Re: Can I move into multiple towns through building a stronger listing?

    For long term results, yes. It irks me to no end seeing spammy titles outranking sites that have legit, readable titles. While it may work for the short term, you usually see the more natural sites prevail in the end. I would be lying if I told you I've never done it before though

    Besides, with the new algo and semantic search being more prevalent these days, I wonder how much longer key term targeting will survive. Soon, you'll be able to rank for key terms without even having them in your title. Pretty impressive stuff.

  10. #9
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    Re: Can I move into multiple towns through building a stronger listing?

    Quote Originally Posted by Laustin1878 View Post
    The title is probably one of the most important on-page aspects and in my humble opinion, your title looks a little spammy. It may be working now but it looks like you could be a candidate to get snagged by Google for trying too hard.
    Quote Originally Posted by RossP View Post
    Thanks for the feedback! I agree with you. I'll try something a little less SEO'd and a little more human... that's what I gather you're getting at.
    Ross I teach folks never to repeat KW (including synonyms) more than twice in title. Since plumbing is in your name, you have plumber, plumbing, plumbers.

    There is a fairly new algo at play that makes no logical sense to me.

    I think it's factoring in something new but I can't figure out what's in control.

    Maddening!


    Your search term was a great example.

    Google: Westborough plumber. There are several other plumbers in that cluster of small towns. Why does Google out of all of them, award Assured Service with the C spot? It's in a different town. Further away then some other plumbers. AND it does not even have Westborough on the site. Does not even have the city it's IN on the home page.

    assureplumbingservice.com
    title tag: Assured Service - Home

    So this is one of those sites that does not look optimized at all. Yet Google likes it enough to rank it 3 cities over. WHY???

    I checked some citations and stuff but didn't check backlink anchors.

    But I suspect if we could figure out why this one ranks it would give us a piece of the puzzle on this new algo. And give YOU an idea of how to rank in other cities.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  11. #10
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    Re: Can I move into multiple towns through building a stronger listing?

    Quote Originally Posted by Linda Buquet View Post
    Ross I teach folks never to repeat KW (including synonyms) more than twice in title. Since plumbing is in your name, you have plumber, plumbing, plumbers.

    There is a fairly new algo at play that makes no logical sense to me.

    I think it's factoring in something new but I can't figure out what's in control.

    Maddening!


    Your search term was a great example.

    Google: Westborough plumber. There are several other plumbers in that cluster of small towns. Why does Google out of all of them, award Assured Service with the C spot? It's in a different town. Further away then some other plumbers. AND it does not even have Westborough on the site. Does not even have the city it's IN on the home page.

    assureplumbingservice.com
    title tag: Assured Service - Home

    So this is one of those sites that does not look optimized at all. Yet Google likes it enough to rank it 3 cities over. WHY???

    I checked some citations and stuff but didn't check backlink anchors.

    But I suspect if we could figure out why this one ranks it would give us a piece of the puzzle on this new algo. And give YOU an idea of how to rank in other cities.
    Exactly! Solve the assured service puzzle and we may figure this whole thing out. Very smart Linda. Thanks. Ill continue to research around and see what I find.

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